JOB DESCRIPTION
The Director of Marketing directs the activities of the marketing of the Company both internally and externally and reports directly to the Director of Operations, if no Director of Operations then directly to the Administrator. Community Liaisons and Marketers report directly to the Director of Marketing and are responsible for assisting the company and Director of Marketing in all duties and growth of the company.
RESPONSIBILITIES AND FUNCTIONS
- Works with all possible referral sources to educate them on the company.
- Works with Home Care/Hospice staff to encourage and ensure that a team approach to marketing is being used.
- Responsible for the implementation of market business development initiatives which support the achievement of growth objectives and strategies of the Home Care/Hospice programs.
- Responsible for establishing regional referral relationships and partnership opportunities with major regional referral sources.
- Adds creative ideas to continue developing cutting-edge marketing plans.
- Must be flexible to accommodate schedule changes.
- May require travel up to 90% of the time.
- May also require work after normal business hours to accommodate referrals and client needs.
- Completes reports: weekly on marketing activities, monthly summaries of marketing activities, and annually for company report on growth, stability, changes, etc. in assigned marketing program (director is responsible for overall company profile).
- Works with referral sources to ensure smooth transition of pharmacy accounts.
- Contract
- Completes T&R and makes updates in a timely manner.
QUALIFICATIONS
1. A marketer with Home Care/Hospice experience, preferred as Director of Marketing or willingness to travel, overnight if required.
2. Three to five years in admissions, marketing, managed care, network development, general management, or related field.
3. Preferred Home Care/Hospice or other related health care experience.
4. Excellent presentation skills, interpersonal skills, phone skills.
5. Organizational skills.
Skills Required
- Marketing experience in Home Care or Hospice
- Three to five years in admissions, marketing, managed care, network development, general management, or related field
- Willingness to travel extensively, including overnight travel
- Preferred prior experience as Director of Marketing (or similar senior marketing role)
- Excellent presentation, interpersonal, and phone skills
- Strong organizational skills
What We Do
Canyon Home Care & Hospice is a provider of comprehensive home-based medical services, including skilled nursing, rehabilitation therapy, hospice care, and pediatric support. Their mission is to deliver high-quality, compassionate care to patients in their homes, assisting with recovery from surgery, chronic disease management, and end-of-life support through a multi-disciplinary team approach that prioritizes patient comfort, dignity, and quality of life.
