The Cetera Investors Community Leader will be responsible for driving revenue growth, expanding assets under management (AUM), GDC, and ensuring the success of financial advisor retention. This role will oversee multiple Regional Growth Teams and their respective network branches, providing strategic direction, sales supervision, and fostering strong relationships with strategic partners. The ideal candidate is a seasoned sales executive with a proven track record of building and leading high-performing sales organizations.
Key Responsibilities:
• Set the strategic direction to drive revenue growth and increase assets under management across the organization.
• Collaborate with Marketing and Advisor Recruiting teams on initiatives to recruit, develop and retain top-performing financial advisors, ensuring their long-term success.
• Provide strategic guidance and support to multiple Regional Growth Teams, ensuring they are effectively leading and growing their respective regions.
• Ensure measurable improvement in advisor experience, productivity, and satisfaction while driving sustainable growth and retention.
• Drive productivity and growth at the national, regional and branch levels by leveraging Growth360, and creating & responding to new business opportunities, at-risk advisors, and succession plan opportunities.
• Create and execute a people strategy, including talent acquisition, leadership development, and performance management for Regional Growth Teams and branch leadership.
• Ensure compliance with sales procedures and regulations, providing oversight and support to sales teams.
• Build and maintain strong relationships with internal stakeholders and strategic partners to enhance business opportunities and drive growth.
• Own the real estate optimization strategy, aligning footprint decisions with growth, capacity needs, and cost discipline.
• Lead organizational change initiatives, ensuring effective adoption of new operating models, systems, and growth programs.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of sales and coaching strategies and identify opportunities for improvement.
• Own community-level financial performance, including revenue growth, expense management, and contribution margin in partnership with Finance.
Required Qualifications:
• 10+ years of experience in sales leadership roles within the Financial Services Industry (Broker-Dealer), with a proven track record of achieving revenue targets and driving growth.
• Demonstrated experience recruiting and leading highly productive and diverse teams with the ability to coach, inspire, and motivate to achieve high performance.
• Experience leading large, geographically dispersed organizations with complex stakeholder dynamics.
• Strong analytical orientation with the ability to translate data into actionable insights and growth strategies.
• Proven ability to develop and execute strategic sales plans aligned with organizational goals.
• Deep understanding of financial markets, products, platforms and regulations.
• Exceptional interpersonal skills and ability to build and maintain strong relationships with prospects, advisors, partners, and internal stakeholders.
• Excellent communication skills, including the ability to effectively present complex information to various audiences.
• FINRA Licensing Requirements: Series 7 & 24, 63, 65 or 66. Insurance license.
Compensation Range:
The base annual salary range for this role is $240,000 to $290,000, plus a competitive performance-based bonus. Base annual salary depends on a wide array of factors, including but not limited to skill set, years and depth of experience, certifications, and location. Base annual salary may also differ significantly due to geography and cost of labor considerations.
#LI-Hybrid
Skills Required
- 10+ years of experience in sales leadership roles within the Financial Services Industry (Broker-Dealer)
- Demonstrated experience recruiting and leading highly productive and diverse teams
- Experience leading large, geographically dispersed organizations with complex stakeholder dynamics
- Strong analytical orientation and ability to translate data into actionable insights
- Proven ability to develop and execute strategic sales plans
- Deep understanding of financial markets, products, platforms and regulations
- Exceptional interpersonal skills and ability to build strong relationships
- Excellent communication skills for presenting complex information
- FINRA Licensing Requirements: Series 7 & 24, 63, 65 or 66, Insurance license
What We Do
Cetera Financial Group empowers the delivery of professional financial advice to individuals, families and company retirement plans across the country. We support independent and institutions-based advisors, tax professionals, and bank and credit union investment programs, ensuring they have the objective research, regulatory guidance, technology, tools and resources they need to help them and their clients pursue their dreams for the future. While our multiple distinct firms allow us to customize how we serve the needs of each advisor and investment program, all are united through our exclusive Advice-Centric Experience™, which makes the delivery of financial insight and advice more efficient, more transparent, and more human. Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA / SIPC. Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services






