Description
The #1 Cochran Marketing Team is searching for a social media professional to amplify our brand, promote our stores and grow our legions of followers and fans. Our ideal candidate will have a passion for creativity and a flair for generating content that engages, informs and inspires audiences across our social media platforms.
In this role, you will collaborate with our store teams, coordinate and attend local events, and interact with online communities to cultivate loyalty to our company and relationships with our dealerships. This full-time position reports to our Advertising and Marketing Manager. If you’re a high energy, highly talented storyteller who thrives in a fast-paced workplace, we’d love to hear from you!
This is a hybrid role with the expectation to be in the office for an introductory training period. Must reside in Western PA full time for this role.
What We Offer:
- Full complement of health insurance benefits
- Paid Time Off in first year of employment (12, 16, 20 days annually)
- Paid holidays and community service day
- 401(k) with company match
- Paid parental leave
Responsibilities:
- Create fresh, original and engaging content for multiple social media platforms, including Facebook, Instagram, TikTok, and others
- Develop and implement social media strategies to enhance brand awareness, drive engagement and increase traffic to our websites and showrooms
- Maintain a comprehensive content calendar to ensure consistent postings, timely content delivery and alignment with our broader marketing campaigns and promotions
- Work closely with store teams tobrainstorm ideas and develop high-quality content
- Analyze social media performance and competitive data, providing monthly reports, insights and recommendations to optimize our efforts
- Actively engage with our online communities, responding promptly and courteously to comments, questions, tags or concerns
- Employ social listening techniques to report the pulse of important conversations
- Coordinate and attend community and store events to foster relationships and capture visuals
- Manage content distribution for our multiple Google Business Profiles
- Ensure all store information is up to date and accurate across all social channels and GBPs
- Research trends, market conditions, consumer behavior and industry news to incorporate into strategies
- Identify and build relationships with relevant local influencers and organizations
- Ensure all content is compliant with brand voice, manufacturer and legal considerations
Requirements:
- Bachelor’s degree in marketing communications, advertising, PR or similar
- Minimum of two years of social media experience with demonstrated success in driving engagement and followers
- Automotive and/or advertising copywriting experience is a huge plus
Skills/Prerequisites:
- Ability to multitask and manage multiple stores and social channels simultaneously
- Excellent creative writing skills with a keen eye for design
- Effective time management and meticulous attention to detail
- Superior organization and planning skills to keep content calendar active while maintaining necessary compliance
- Self-starter with a positive attitude, healthy sense of urgency and superior work ethic
- Exceptional camera skills and ability to create eye-catching, on-brand visuals and videos
- Strong knowledge of photo and video editing software or apps
- Proficient in using social media management and analytics tools
We welcome all replies in strict confidence. Qualified and interested candidates please email your resume or work history to our attention. #1 COCHRAN IS an EOE.
Skills Required
- Bachelor’s degree in marketing communications, advertising, public relations, or a similar field
- At least two years of social media experience with demonstrated success driving engagement and followers
- Ability to manage multiple stores and social media channels simultaneously
- Excellent creative writing skills and a keen eye for design
- Strong organization, planning, time management, and attention to detail
- Exceptional camera skills and ability to create visual and video content
- Strong knowledge of photo and video editing software or applications
- Proficiency with social media management and analytics tools
- Automotive experience or advertising copywriting experience
#1 Cochran Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about #1 Cochran and has not been reviewed or approved by #1 Cochran.
-
Healthcare Strength — Feedback suggests medical, dental, and vision coverage are provided alongside company‑paid short‑term disability, optional long‑term disability, and options like critical illness and accident coverage. A wellness program (BWell Road to Wellbeing) reinforces health support.
-
Retirement Support — Feedback suggests a 401(k) with a company match is included. Related financial protections like company‑paid term life are also highlighted.
-
Leave & Time Off Breadth — Feedback suggests paid holidays and PTO that can reach up to 20 days annually with tenure are available. Paid parental leave broadens time‑off options for different life stages.
#1 Cochran Insights
What We Do
#1 Cochran is the largest automotive retailer in Western Pennsylvania and Northeastern Ohio, and the largest family-owned dealership in western Pennsylvania.
