Communications Strategy - Assistant Brand Manager

Job Posted 16 Days Ago Posted 16 Days Ago
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Cincinnati, OH
Senior level
Manufacturing
The Role
As an Assistant Brand Manager, you'll develop brand communications strategies, manage budgets, partner with agencies, and analyze campaign effectiveness.
Summary Generated by Built In

The role:

As an Assistant Brand Manager reporting to the Brand Manager you will build brand communications strategies in partnership with AEMEA and regional brand teams. You will develop media and channel expertise to partner with countries in building marketing plans/deployments; support evaluation of activations in market. You will partner with leadership to manage global asset planning and deployment (global campaigns, NPD comms and assets, support for existing products) with cross-functional teams.

At Kao, we offer amazing benefits that are available to you on your first day of employment (healthcare, 401(k) plus company match), 36 total days off (vacation + holidays + sick) and a reasonable salary range of $77,000 - $95,000. We also offer a hybrid work schedule.

What you will do:

  • Create different types of content, communications and campaigns for multiple brands in multiple markets
  • Help brand teams make strategic decisions between different communications paths and activations
  • Communications and strategy agency relationship management across brands (including existing and looking for new partners)
  • Work with internal partners to approve content programs and communications campaigns.
  • Develop Global comms launch plans and programs for multiple products.
  • Identify marketing support tools and vehicles.
  • Analyze the effectiveness of brand communications and strategies, making recommendations and updates.
  • Discuss alternative digital marketing approaches and associated tools and techniques.
  • Manage the Global brand comms development budget, inclusive of agency fees, creative development, research, talent and production.
  • Manage budget tracking, invoicing, talent payments, and Open Text.
  • Global Advertising IP planning and management.
  • Global talent and contract management .

What you will need:

  • Bachelor's Degree.
  • 5+ years of marketing communications experience at agency or client side.
  • Experience planning and building brand campaigns in CPG industry.
  • Experience partnering with and managing agencies.
  • Experience creating content for multiple geographies.
  • Have knowledge of analysis, marketing and support tools and techniques.
  • Understand the P&L process and associated reporting requirements.

What we offer: A friendly and flexible work environment with great compensation packages, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward thinking and new ideas.

Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.

Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website (https://www.kao.com/americas/en/).

Kao USA is an equal opportunity employer, including disability/vets.

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The Company
HQ: Cincinnati, Ohio
3,694 Employees
On-site Workplace

What We Do

Ever since the company's founding in 1887, Kao has strived to deliver value to the life of people everywhere in the world. Today, we are a leading manufacturer in the fields of hygiene, beauty and health, while our chemical business contributes to the development of diverse industries. With more than 33,000 employees, our mission is to enrich the lives of people globally and contribute to the sustainability of the world.

In the regions of Americas, Europe, Middle East and Africa (EMEA), we focus on our Beauty Care business with premium brands in three business sectors: Consumer, Salon and Cosmetics.

Our Business Sector represents skin and hair care brands that are recognized worldwide for their innovation and quality, such as Jergens, Curél, Bioré, Guhl, and John Frieda.

Our Salon Business Sector is committed to unleashing the creativity of stylists around the globe. With our industry leading brands Goldwell, KMS and Oribe, stylists have everything in their hands to create beautiful show-stopping hair representative of the individuality of their clients.

Our London-based boutique brand, Molton Brown, offers luxury beauty products found only in our exclusive Molton Brown stores, high-end department stores and travel retail, as well as five-star hotels around the world.

All three business sectors are driven by the same values and beliefs: Creating high-quality products and constantly striving for the best is what is at the heart of everything we do.

This is why we understand that our people are one of our core assets, and we strive for a working environment that allows team members to flourish and grow. Join us, and you will have opportunity to help us make life beautiful

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