Reporting to the Brand Communications Manager, you will support the development and execution of external communications that strengthen brand reputation and drive positive media coverage. You will focus on proactive media relations, storytelling, and earned media across traditional and digital channels, supporting both consumer and trade audiences. You will partner closely with marketing, brand, and communications teams to support dozens of Conagra Brands through product launches, seasonal initiatives, trends, and special events.
A Taste of Your Responsibilities
- Support and execute external communications strategies aligned with business and brand priorities
- Develop and pitch compelling, consumer‑focused stories to national, regional, and trade media
- Build and maintain relationships with reporters, editors, influencers, and brand advocates
- Draft press releases, media pitches, briefing documents, questions and answers, and other external‑facing materials
- Coordinate media outreach for product launches, campaigns, and announcements
- Monitor media coverage, track performance metrics, and prepare coverage reports and insights
- Support media inquiries, interview preparation, and spokesperson briefings
- Partner with brand teams to understand business objectives and identify earned media opportunities
- Collaborate cross‑functionally with marketing, brand, and communications partners
- Support agency partners by sharing product information, coordinating product shipments, and reviewing inbound pitch strategies
- Represent Conagra Brands at select trade shows and events as a media relations contact
- Build relationships with influencers, brand advocates, and consumers through social platforms, including support of brand ambassador programs
- Create social media content as needed using internal studio and production resources
- Stay current on media trends, consumer news cycles, emerging platforms, and competitor activity
- Leverage artificial intelligence and emerging platforms to enhance media relations efforts, including media list development and press materials
Ingredients Required for Your Success
- Bachelor’s degree in communications, Public Relations, Journalism, or a related field
- Minimum of three years of experience in corporate communications or public relations
- Experience supporting media relations for consumer products or brands
- Experience within consumer packaged goods or the food industry preferred
- Strong writing skills with experience developing consumer‑facing materials
- Strong collaboration skills with experience influencing internal and external partners
- Confident communication across all levels of the organization
- Sound judgement, decisiveness, and a broad‑minded perspective
- Strong presentation skills and professional presence
- Experience leading short‑ and long‑term projects with varying levels of complexity
- Experience balancing competing priorities and deadlines
- Experience using artificial intelligence tools for media relations work, including ChatGPT and Copilot
Number of Days in Office: 3
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Compensation
Pay Range:$63,000-$93,000The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role:
Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company
At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
Top Skills
What We Do
Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results. We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
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