Who We Are
For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.
Mission Statement
The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.
Job Description:
Position Purpose:
As a Communications Specialist, you’ll bring creativity to life by developing impactful campaigns and content for The Salvation Army. From crafting stories and marketing materials to exploring design, videography, and visual assets, you’ll play a hands-on role in shaping how we inspire and connect with our communities.
Key Accountabilities:
Champion our brand by driving creative marketing initiatives that strengthen The Salvation Army’s voice in communities.
Bring stories to life through articles, videos, reports, social media, and other content that inspire and engage.
Keep communications sharp and accessible by managing calendars, editing, proofreading, and curating high-quality images.
Shine a spotlight on impact by coordinating interviews, photos, and narratives that connect with new and diverse audiences.
Be the voice of The Salvation Army online—managing social channels, sparking conversations, and building community support.
Create meaningful campaigns tied to awareness days, events, and partnerships, ensuring content is timely and impactful.
Use data to make a difference by monitoring performance, analyzing results, and recommending fresh approaches.
Collaborate on creative projects from concept to delivery, providing event coverage and dynamic multimedia content.
Protect and strengthen our brand by managing creative assets, equipment, and release forms with care and compliance.
Other duties as assigned.
Education and Experience Qualifications:
You have a bachelor's degree in journalism, Communications, Marketing, or other related discipline.
You have three (3) to five (5) years related public relations/writing/communications/web/social media experience in an organizational setting, with previous non-profit experience an asset.
You have a strong grasp of social media best practices and can creatively manage multiple accounts with accuracy.
You’re a natural storyteller who knows how to engage audiences using different formats and tactics.
You understand SEO and web traffic metrics, using them to make content more impactful.
You’re comfortable with tools like Microsoft Office, WordPress, Adobe Suite, Hootsuite, and social media platforms. You learn new applications quickly.
You have excellent writing skills, with the ability to craft clear, engaging content for both print and digital.
You’re an effective communicator who shines in both written and verbal interactions.
You’re highly organized, analytical, and able to juggle multiple projects while solving problems on the go.
You thrive in a team setting, adapt easily to shifting priorities, and deliver under tight deadlines.
You bring positivity, initiative, and a solutions-focused mindset to every challenge.
You share and support The Salvation Army’s mission, vision, and values, with flexibility to travel or work outside regular hours when needed.
Compensation:
The target hiring range for this position is $58,531.20 to $73,174.40 with a maximum of $87,817.60.Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.
The Salvation Army will provide reasonable accommodation upon request. Please email [email protected] if you have a need for any accommodation and we will be pleased to discuss this with you.
Skills Required
- Bachelor's degree in Journalism, Communications, Marketing, or related discipline.
- Three to five years related public relations, writing, communications, web, or social media experience in an organizational setting.
- Previous non-profit experience.
- Strong grasp of social media best practices and ability to manage multiple accounts accurately.
- Understanding of SEO and web traffic metrics and using them to improve content.
- Proficiency with Microsoft Office, WordPress, Adobe Suite, Hootsuite, and social media platforms.
- Excellent writing skills for both print and digital formats.
- Effective written and verbal communication skills.
- Highly organized, analytical, and able to manage multiple projects and tight deadlines.
- Ability to collaborate in a team, adapt to shifting priorities, and demonstrate initiative.
- Flexibility to travel or work outside regular hours when needed.
What We Do
The Salvation Army is an international Christian organization that began its work in Canada in 1882 and has grown to become the largest non-governmental direct provider of social services in the country. The Salvation Army gives hope and support to vulnerable people today and every day in 400 communities across Canada and more than 120 countries around the world.
