SPECIALIST II, COMMUNICATIONS
Specific Job Summary
By adhering to MVW service standards, the Marketing, Sales & Service Communication Specialist II will be responsible for building, testing, and optimizing communications (emails, landing pages, text, etc.) across multiple departments and brands for Marriott Vacations Worldwide. This will be achieved by partnering with the Director of Communication Services and internal partners to create new campaigns, refine existing content, and deliver communications (emails, texts or any assigned media) that increase customer engagement and reach.
Specific Expected Contributions
Resort Wide
§ Consistently follow company service standards at all times.
§ Follow all company and department policies and procedures.
§ Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.
§ Adhere to attendance policy and report to workstation at scheduled start time.
§ Propose ideas or find ways to improve services, systems, and/or procedures.
Department§ Work closely with the Associate Director, Communication Services to develop and test content for building new and optimizing existing communications programs – emails, landing pages, texts, etc.
§ Perform QA on development work including verifying copy, design, and functionality match campaign specifications.
§ Perform testing for dynamic content and personalization based on data quality and audience attributes.
§ Partner with internal/external teams to create and proof communication design, channel and copy.
§ Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.
§ Develop email content in accordance with CAN-SPAM guidelines.
§ Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.
§ Regular reporting of campaign performance and recommendations for improvement.
§ Stay current with email marketing industry trends.
§ Responds to, solves, and makes decisions on standard/routine business requests with limited risk.
§ Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.
§ Perform all other duties as assigned.
Specific Candidate Profile
Education
- Bachelor’s degree in Marketing, Communications, or related business field or five (5) years of Digital Marketing or Email Marketing experience.
- Marketing Cloud certifications is a plus.
Experience
- Experience with HTML and CSS is a plus.
§ 3-5 years of experience implementing communications using Salesforce Marketing Cloud - including requirements gathering, design, development, testing, support and deployment
- Strong knowledge of ESPs such as Mailchimp, ExactTarget/Marketing Cloud or other marketing automation platforms.
Skills/Attributes
- Administration
- Maintaining Confidentiality
- Analytical Skills
- Computer Skills
- Learning
- Decision-Making
- Communications
o Good written and verbal communication skills
- Listening
- English Language Proficiency
- Applied Reading
- Writing
- Telephone Etiquette Skills
- Computer Skills
- Strong Microsoft Office Skills
§ Interpersonal Skills
- Diversity Relations
o Interpersonal Skills
o Teamwork
§ Organization
o Multi-Tasking
o Time Management
o Detail Orientation
o Planning and Organizing
§ Personal Attributes
o Integrity
o Dependability
o Positive Demeanor
o Presentation
o Stress Tolerance
o Adaptability/Flexibility
o Initiative
Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
Skills Required
- Bachelor's degree in Marketing, Communications, or a related business field, or five years of Digital Marketing or Email Marketing experience
- Three to five years of experience implementing communications using Salesforce Marketing Cloud, including requirements gathering, design, development, testing, support, and deployment
- Strong knowledge of email service providers such as Mailchimp, ExactTarget, Salesforce Marketing Cloud, or other marketing automation platforms
- Strong written and verbal communication skills
- Strong Microsoft Office skills
- Experience with HTML and CSS
- Salesforce Marketing Cloud certifications
What We Do
Marriott Vacations Worldwide encompasses a diverse portfolio of businesses — and a distinctive family of brands. Innovation. Integrity. Excellence. This is our story. And while the company spans brands and businesses, decades and continents, our shared inspiration continues to drive us forward: delivering unforgettable experiences that make vacation dreams come true. Grounded in our culture of caring and collaboration, we empower people to live their most fulfilling lives. We believe that how we do business is as important as the business we do. We put our customers at the center of every decision we make. And we hold ourselves to the highest standards of integrity and excellence, all while having fun and winning together as one team. Marriott Vacations Worldwide offers part-time and full-time careers at more than 100 resorts worldwide. Whether sharing warm, welcoming smiles, information about local fun spots or authentic cultural traditions, each of our associates leverages their passion for vacations to create fulfilling careers -- and lives. We foster environments where associates are given opportunities to grow and reach their full potential. Our first focus is to care for our associates so they can care for our customers. #TheMVWay #TeamMVW
