Communications Representative

Posted 6 Days Ago
Be an Early Applicant
Shreveport, LA, USA
In-Office
63K-79K Annually
Mid level
Energy • Renewable Energy
The Role
Manage SWEPCO social media (≈80% focus) using analytics and content strategy; create written and multimedia content, video scripts, shoot/edit videos, support media relations, internal/external communications, events, community outreach, and storm restoration communications.
Summary Generated by Built In

Job Posting End Date

08-19-2026

Please note the job posting will close on the day before the posting end date.

Job Summary

This is a culture of high involvement and agility, where employees collaborate to foster mutual care for one another and demonstrate a shared commitment to common goals. Successful candidates for this position are able to manage projects successfully, with attention to time, budget and resources. They have strong writing and editing skills, as well as creative design skill, and they are adept at presenting their work to others. Candidates are focused on building brand image and value in the marketplace and they are resilient contributors Brief Description of Job: With general supervision, utilizes communications knowledge to provide general support and guidance in all areas of communications for assigned business units/operating companies. Balance internal, external and strategic interests to meet the objectives of the company and the business units/operating companies. Communicates, administers, and implements communications related programs, policies, and procedures. Exhibits proficiency in the broad range of Communications activities.

Job Description

What you'll do:

Essential Job Functions & Tasks:

  • Although the position will serve as a diverse communications resource for the company, approximately 80% of the role will focus on SWEPCO social media management. The successful candidate will leverage analytics, customer insights, content strategy, social media best practices, and modern public relations and marketing tactics to create engaging content, build online communities, and drive measurable engagement with SWEPCO customers.

  • Participates and assists in the development and administration of moderately complex communications assignments.

  • Provide a range of communications support (media relations, community relations, internal communications, public relations, social media, script writing, video editing, etc.) to assigned business units/operating companies.

  • Provides support to corporate branding and advertising effort through familiarity and support of corporate identity standards in printed and electronic communications and counsel to Line of Business and enterprise clients.

  • Supports special events, open houses, promotional display programs and other services for marketing and customer communications purposes.

  • Core competencies specifically applying to this position specifically are

  • Exceptional written/verbal communication skills tailored to print, web, video and other platforms, a customer focus (strong awareness of customer habits, needs, questions),Creativity/continuous improvement (for readability, accessibility, cost-effectiveness and usefulness of customer communications),Teamwork/collaboration (for ability to collaborate with wide variety of internal clients and external marketing communications vendors), Understanding the business and competition (for tracking and understanding the progress of deregulation throughout the service territory, and targeting communication for optimal impact on customers, while weighing external codes of conduct and internal business strategies).

What we're looking for:

Education requirements are listed below:

Bachelor's degree in, journalism, advertising, communications, public relations or equivalent.

Work Experience requirement listed below:

Three (3) years of communicators experience

Other Must Haves:

Physical demand level is Sedentary.

Corporate - Develop project communications materials (fact sheets, FAQs, talking points, timelines, etc.) Draft content for OPCo internal / external web pages. Execute Community Relations activities. Develop Public Policy communication materials. Draft video scripts. Meeting/Event Planning. Provide counsel to business unit clients. Draft video scripts. Research/write Brochures. Conduct interviews and write news stories for internal print and electronic media. Research and write news releases.

Operating company - Support communication efforts of operating company: Develop ideas and write/produce videos for news items and stories. Provide support for internal and external websites Provide local media response and after-hours media duty in rotation with other staff Take photos Support customer outreach initiatives including providing content for external events, presentations, etc. (powerpoint presentations, speeches) Write video scripts, shoot and edit videos Plan events as needed Coordinate speakers bureau Develop and respond to social and media posts Participate in educational outreach programs Support storm restoration communication

What you’ll get:

Base Salary from $63,496.00-$79363.00/year.  In addition to a competitive compensation, AEP offers a unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees.

At AEP, we’re more than just an energy company — we’re a team of dedicated professionals committed to delivering safe, reliable, and innovative energy solutions. Guided by our mission to put the customer first, we strive to exceed expectations by listening, responding, and continuously improving the way we serve our communities. If you're passionate about making a meaningful impact and being part of a forward-thinking organization, this is the company for you!

Compensation Data

Compensation Grade:

SP20-005

Compensation Range:

$63,496.00 - $79,369.00

The Physical Demand Level for this job is: S – Sedentary Work: Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently. (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally, and all other sedentary criteria are met.  

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It is hereby reaffirmed that it is the policy of American Electric Power (AEP) to provide Equal Employment Opportunity in all respects of the employer-employee relationship including recruiting, hiring, upgrading and promotion, conditions and privileges of employment, company sponsored training programs, educational assistance, social and recreational programs, compensation, benefits, transfers, discipline, layoffs and termination of employment to all employees and applicants without discrimination because of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, veteran or military status, disability, genetic information, or any other basis prohibited by applicable law. When required by law, we might record certain information or applicants for employment may be invited to voluntarily disclose protected characteristics.

Skills Required

  • Bachelor's degree in journalism, advertising, communications, public relations or equivalent.
  • Three years of communications experience.
  • Strong writing and editing skills for print, web, video and other platforms.
  • Creative design skills and ability to present work to others.
  • Social media management experience, including content strategy and analytics.
  • Video scripting, shooting and video editing experience.
  • Experience supporting corporate branding and following corporate identity standards.
  • Experience with internal/external web content and web publishing support.
  • Event and meeting planning experience; ability to coordinate speakers and community events.
  • Ability to perform media relations duties, including after-hours media rotation and local media response.
  • Ability to take photos and support customer outreach materials (presentations, speeches, brochures).
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The Company
HQ: Columbus, OH
12,632 Employees

What We Do

Our team at American Electric Power is committed to improving our customers' lives with reliable, affordable power. We are investing $54 billion from 2025 through 2029 to enhance service for customers and support the growing energy needs of our communities. Our nearly 16,000 employees operate and maintain the nation's largest electric transmission system with 40,000 line miles, along with more than 225,000 miles of distribution lines to deliver energy to 5.6 million customers in 11 states. AEP also is one of the nation's largest electricity producers with approximately 29,000 megawatts of diverse generating capacity. We are focused on safety and operational excellence, creating value for our stakeholders and bringing opportunity to our service territory through economic development and community engagement. Our family of companies includes AEP Ohio, AEP Texas, Appalachian Power (in Virginia and West Virginia), AEP Appalachian Power (in Tennessee), Indiana Michigan Power, Kentucky Power, Public Service Company of Oklahoma, and Southwestern Electric Power Company (in Arkansas, Louisiana, east Texas and the Texas Panhandle). AEP also owns AEP Energy, which provides innovative competitive energy solutions nationwide. AEP is headquartered in Columbus, Ohio. For more information, visit aep.com.

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