Communications Planning Director

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

As the Communications Planning Director you will be responsible for the following: 

• Tell Compelling Stories: Turn complex data into engaging, inspiring narratives that captivate clients and teams alike. You’re not just presenting numbers—you’re crafting stories that drive action.

• Break the Mold: Challenge the status quo and push the boundaries of what media strategy can do. Your “break-it” approach will unlock growth and create new case studies that showcase Tinuiti’s brilliance. Contribute provocative comms thinking to new business efforts as well as priority clients.

• Collaborate Like a Pro:  You are not above diving into details when partnering with the Client Directors and Integrated Channel Planning Director to ensure the comms strategy is represented in the media plans.  You’ll  partner closely with client teams to co-define briefings along with clients and lead discussions around identifying what comms needs to accomplish and the jobs to be done by media in order to meet client objectives.

• Be a Trusted Advisor: Build deep relationships with clients and internal partners by becoming an expert in their business

• Premium Category Guru: You’ll be the source of truth when it comes to deep category knowledge (beauty, luxury or premium fashion)  and how we help our clients win. You’ll  be responsible for ensuring your knowledge is shared across the agency and crafting comms strategies/plans that don’t just meet goals—they blow them out of the water. Think of yourself as the architect of our category expertise, using data and insights to build strategies that drive share, penetration, and results.

• Teach and Inspire:  You’re not just a strategist; you’re a mentor and a motivator.

Professional Qualifications:

• 7+ years of relevant experience with progressive levels of responsibility and business acumen in communication

• Deeply understands audiences beyond demographics—what drives, their values, passions, and media behaviors and builds that understanding through data and research

• Must have experience with traditional, digital and emerging media and an understanding of how they work together

• Fluency with media, consumer, and trends research tools as well as desktop research

• Ability to make strategic decisions quickly based on available research data

• Proven experience and success in presenting communications plans to both media and marketing clients

• Demonstrated critical thinking skill and strong problem-solving skills – navigates effectively through difficult issues, builds required consensus to drive business needs and results

• Excellent written, verbal, and presentation skills – effectively presents formal POV internally and externally

• Excellent organizational, interpersonal, and quantitative/analytical skills

• Strong Client presentation skills and business writing skills

• Detail oriented and proven ability to thrive in a fast-paced environment

• Experience in new business development and sales pitches

The hiring salary range for this role is $120,000 - $130,000 plus a discretionary performance bonus of up to 10% of base salary. 

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay,  and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.