Communications & Marketing Specialist II

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Position Description:

The Communications and Marketing Specialist II will support and execute Louisville Athletics’ digital marketing efforts with a focus on driving fan engagement and revenue generation. The ideal candidate will demonstrate a strong understanding of digital marketing platforms and customer journeys and will leverage multiple channels to optimize communication touchpoints, support campaign goals and enhance the overall fan experience.

This position will report to the Director of Digital Marketing.

Essential Duties and Responsibilities

• Build and execute customer journeys across digital platforms for assigned sports and campaigns in alignment with department strategy.

• Develop email marketing efforts to deliver timely, relevant, and engaging information to stakeholders.

• Assist in maintaining the department’s email calendar by tracking requests and content approvals.

• Track email metrics to report successes and optimization opportunities for future campaigns.

• Support execution across additional areas of the digital marketing ecosystem, including SMS, the mobile app, and digital advertising, and contribute to delivering personalized content across platforms.

• Assist in the copywriting, editing, and proofreading for emails, text messages, app push notifications, and website landing pages.

• Update select fan experience and ticket sales-related content on GoCards.com.

• Collaborate with internal units including Ticket Sales & Service, Ticket Operations, Development, Strategic Communications, and Creative Services to ensure timely delivery of communications and internal alignment on messaging.

• Assist in supervising and mentoring undergraduate interns or student workers as assigned.

Preferred Qualifications

• Ability to work assigned home games and special events as needed.

• Graduate degree with an emphasis in marketing, business, or sport administration

• Skilled and comfortable with copywriting for various marketing channels

• Experience in digital media, interactive marketing, or creative services required

• Experience with a large-scale email service provider required

• Understanding of audience segmentation and engagement

• Experience with a coding language (HTML, CSS, JavaScript)

• Sports or entertainment work experience preferred.

Compensation will be commensurate to candidate experience.

Equal Employment Opportunity

The University of Louisville is an Equal Employment Opportunity employer. The University strives to provide equal employment opportunity on the basis of merit and without unlawful discrimination on the basis of race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity or expression, veteran status, marital status, or pregnancy. In accordance with the Rehabilitation Act of 1973 and the Vietnam Era Veteran Readjustment Act of 1974, the University prohibits job discrimination of individuals with disabilities, Vietnam era veterans, qualified special disabled veterans, recently separated veterans, and other protected veterans. The University acknowledges its obligations to ensure affirmative steps are taken to ensure equal employment opportunities for all employees and applicants for employment. It is the policy of the University that no employee or applicant for employment be subject to unlawful discrimination in terms of recruitment, hiring, promotion, contract, contract renewal, tenure, compensation, benefits, and/or working conditions. No employee or applicant for employment is required to endorse or condemn a specific ideology, political viewpoint, or social viewpoint to be eligible for hiring, contract renewal, tenure, or promotion.

Consistent with applicable law, demographic information is collected for aggregate reporting requirements. Demographic information provided through this application is not available to hiring managers/committees and is not considered in hiring or employment decisions.

Assistance and Accommodations

Computers are available for application submission at the Human Resources Department located at 2315 South First Street Walk, Room 02C - Louisville, Kentucky 40292.

If you require assistance or accommodation with our online application process, please contact us by email at [email protected] or by phone 502-852-6258.