The Communications Consultant, Sales Acceleration role plays a critical enabling function within Store Network Performance by translating commercial priorities into clear, timely, and action‑oriented dealer communications. This position acts as the connective tissue between Sales Acceleration programs, merchants, and Dealers—ensuring initiatives such as SmartStockup, Dealer Teams communications, SKU opportunity highlights, and convention/showcase execution are consistently communicated and activated at store level.
What you’ll do
Working closely with the Sales Acceleration Program Manager, the Communications Consultant will support the development and execution of various internal and Dealer facing communications vehicles. This is achieved through close collaboration with cross-functional leaders representing all areas of the organization. It is also achieved by the development of a communications plan, intake and review process. You will report directly to the Program Manager, Sales Acceleration.
- Dealer & Internal Teams Channel - Work closely with the Sales Acceleration leadership team on Dealer facing and internal sales driving culture content. You’ll also develop strategy/schedule of posts and manage execution against this plan
- Frontier Product Feedback - Support the development of the Frontier feedback channel including the management/resolution of Dealer inquiries and engagement of cross functional teams
- Dealer’s Den- Support the on-going development of our Dealer group. Facilitating meetings, tracking SKU level details and working closely with merchandising by bringing new products to market
- Internal Communications - Coordinate communications to various stakeholders, including internal team members, Dealers and senior management. You will support execution of corporate/Dealer communication programs.
- Presentation development - On-going engagement or awareness of “new” communications channels such as social media, networking sites and AI. Be an active team member that offers new ideas to improve existing programs
- Leadership - Provide a high level of relationship management, resolving conflicts and enabling discussions amongst stakeholders, management, co-workers and team members with varied interests and priorities. Proactively take the initiative and the lead for identifying, escalating and resolving issues
- Internal Communications - Coordinate communications to various stakeholders, including internal team members, dealers, senior management. You will support execution of corporate/Dealer communication programs. You will also own the writing and editing materials for enterprise communication vehicles
- Presentation Development - On-going engagement or awareness of “new” communications channels such as social media and networking sites. Be an active team member that offers new ideas to improve existing programs
What you bring
3- 5 years practical experience in a communications, merchandising, or corporate position
University degree or equivalent
Ability to work in team environment and influence multiple stakeholders across the organization
Strong customer focus with emphasis on building and sustaining relationships and teams
Comfortable working in a fast-pace, cross-functional team and able to meet tight deadlines
Ability to balance multiple priorities, prioritize and deliver programs and tactics on time to budget in a fast-paced, deadline-oriented environment
Independent worker, strong customer focus, team player, highly developed interpersonal communication skills
Exceptional writing, editing, and presentation skills
Strong computer skills, particularly in MS Word and PowerPoint
Demonstrates courage and self-confidence in dealing with project issues and escalating issues when required
Experience with store-centric programs / projects is an asset
Experience with a Dealer Model Retail Environment considered an asset
Comfortability using AI‑powered tools to support communication, analysis, and day‑to‑day workflow an asset
This job description reflects the general nature and level of duties and is not intended to be to be an exhaustive list of all tasks assigned to this role.
Our typical hiring range is between $53,000.00 and $88,000.00 CAD Annual. The target salary range is between $55,000.00 and $60,000.00 CAD Annual. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements.
This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Skills Required
- 3-5 years practical experience in communications, merchandising, or corporate role
- University degree or equivalent
- Exceptional writing, editing, and presentation skills
- Strong computer skills, particularly in MS Word and PowerPoint
- Ability to work in a team environment and influence multiple stakeholders
- Strong customer focus with emphasis on building and sustaining relationships
- Comfortable working in a fast-paced, cross-functional team and able to meet tight deadlines
- Ability to balance multiple priorities and deliver programs on time and to budget
- Independent worker with highly developed interpersonal communication skills
- Experience with store-centric programs or projects
- Experience with a Dealer Model Retail Environment
What We Do
HBC is a diversified global retailer focused on driving the performance of high quality stores and their omni-channel offerings and unlocking the value of real estate holdings. Founded in 1670, we are the oldest company in North America.
