Communications and Marketing Specialist II

Department:

Location:

Time Type:

Worker Type:

Job Req ID:

Minimum Requirements:

Position Description:

The Communications and Marketing Specialist II supports the marketing and communications efforts of the University of Louisville School of Nursing by serving as the primary driver of the school's social media presence and original content creation. This position works in close collaboration with the Marketing Specialist II to execute a dynamic, audience-first content strategy across digital platforms. The ideal candidate is a self-motivated storyteller with a strong visual eye, genuine curiosity about people, and a passion for authentic communication. They will capture the heart of the School of Nursing through students, faculty, staff, research, and community impact by creating compelling photography, original writing, and strategic social media content. The initial 6-month probationary period is 100% in person in Louisville, KY (relocation expenses are not provided). This has the possibility of being a hybrid position with work-from-home 1-2 days per week.  Salary will be based on education, experience, internal equity, etc., but the target salary is $50,000.  We are unable to sponsor or take over sponsorship of a work visa for this position.

This role is part of a two-person marketing team, and the specialist is expected to operate with a high degree of independence and initiative. Success in this role requires someone who is organized, resourceful, receptive to feedback, and motivated to continuously improve their craft. This is not a role for someone who relies on AI-generated copy or imagery. Authentic, human-driven storytelling is central to our mission and brand. A portfolio or examples of relevant creative work must be submitted with the application.

Essential Duties and Responsibilities

Social Media Management (40%)

• Plan, create, schedule, and publish original content across all School of Nursing social media platforms, including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Manage engagement across platforms, responding to comments, messages, and general account maintenance.
• Collaborate with the Marketing Specialist II to develop and maintain a forward-looking content calendar that reflects the school's strategic priorities, events, and communications goals.
• Stay current on platform best practices, algorithm changes, and emerging content formats; bring informed recommendations to the team
• Monitor engagement metrics, compile monthly and/or quarterly analytics overviews, and use data to refine content strategy.
• Mentor 1–3 Social Media Student Ambassadors in partnership with Student Services, providing guidance on content creation and brand voice.
• Attend and provide coverage of School of Nursing events, including occasional evenings and weekends, to capture photo and video content in real time.

Content Creation & Storytelling (30%)

• Produce original written content, including social media copy, feature stories, student/faculty/staff spotlights, event recaps, and newsletter contributions.
• Identify and pursue story opportunities within the School of Nursing community; conduct interviews and gather materials independently with support from the Marketing Specialist.
• Photograph events, people, and spaces; edit and manage a library of photo assets for use across marketing channels.
• Create social media-ready graphics using Adobe Creative Suite and/or other approved tools, adhering to UofL brand guidelines while maintaining a distinct School of Nursing voice.
• Assist with the production of video content for social media; edit footage as needed.

Website Content Management (20%)

• Assist in maintaining the School of Nursing's website using the Drupal content management system (training provided).
• Create, update, and manage webpage content to ensure accuracy, relevance, and brand consistency.

Administrative & Collaborative Functions (10%)

• Attend regular team meetings and provide updates on social media performance, content pipeline, and project status.
• Collaborate with the graphic design intern, student ambassadors, and School of Nursing departments to coordinate content needs and deliverables.
• Serve as a liaison to internal clients and stakeholders to gather content, coordinate approvals, and ensure timely publication.
• Support special projects and other duties as assigned by the Marketing Specialist II or Dean's office.
  

Other duties as assigned

Preferred Qualifications

• 1–2 years of professional or internship experience in social media, marketing, communications, or a related field.
• Video editing skills; experience producing short-form content for social media platforms.

• Experience with content management systems (CMS); Drupal experience a plus.

• Experience in analytics visualizations and reporting techniques

• Graphic design, photography, or other creative role experience

• Demonstrated experience with social media content creation across multiple platforms

• Basic Knowledge of editing and creating basic graphics

• Strong professional written, oral and interpersonal skills.

Competencies

• Excellent written communication skills and well-versed in proofreading
• Oganized, deadline-fluid, manages time efficiently, and task-oriented
• Proactive - anticipates and plans for problems before they arise.
• Flexible – ability to change directions as needed for the good of the department or organization.
• Service Excellence – responsive, informs constituents of process, pleasant to work with, educates, and provides timely, accurate information.
• Critical Thinking – ability to think through issues and identify appropriate options.
• Work Ethic – motivated, diligent, industrious, and persistent in the workplace, stays on tasks to completion
• Interpersonal – can build effective, strong working relationships with employees, colleagues, management, and vendors through trust, communication, and credibility.
• Teamwork – ability to work with others, serve others, help others, lead others, mentor others, take directions from others in the interest of moving process and programs forward to the desired outcome.

Compensation will be commensurate to candidate experience.

Equal Employment Opportunity

The University of Louisville is an Equal Employment Opportunity employer. The University strives to provide equal employment opportunity on the basis of merit and without unlawful discrimination on the basis of race, sex, age, color, national origin, ethnicity, creed, religion, disability, genetic information, sexual orientation, gender, gender identity or expression, veteran status, marital status, or pregnancy. In accordance with the Rehabilitation Act of 1973 and the Vietnam Era Veteran Readjustment Act of 1974, the University prohibits job discrimination of individuals with disabilities, Vietnam era veterans, qualified special disabled veterans, recently separated veterans, and other protected veterans. The University acknowledges its obligations to ensure affirmative steps are taken to ensure equal employment opportunities for all employees and applicants for employment. It is the policy of the University that no employee or applicant for employment be subject to unlawful discrimination in terms of recruitment, hiring, promotion, contract, contract renewal, tenure, compensation, benefits, and/or working conditions. No employee or applicant for employment is required to endorse or condemn a specific ideology, political viewpoint, or social viewpoint to be eligible for hiring, contract renewal, tenure, or promotion.

Consistent with applicable law, demographic information is collected for aggregate reporting requirements. Demographic information provided through this application is not available to hiring managers/committees and is not considered in hiring or employment decisions.

Assistance and Accommodations

Computers are available for application submission at the Human Resources Department located at 2315 South First Street Walk, Room 02C - Louisville, Kentucky 40292.

If you require assistance or accommodation with our online application process, please contact us by email at [email protected] or by phone 502-852-6258.