System Director of Communications and Marketing

Pay Range:$65.73 - $92.22 The System Direct or Communications and Marketing provides strategic leadership and operational oversight for systemwide marketing operations, brand execution, and campaign management, ensuring alignment with SEARHC’s strategic priorities. This role is responsible for driving operational efficiency in marketing planning, resource allocation, and delivery, while reinforcing brand standards across service lines, programs, and community-facing initiatives. The Director develops and maintains Standard Operating Procedures (SOPs), oversees marketing budget tracking and procurement, and partners closely with service lines to ensure all work supports organizational goals, including the Consortium’s three-year strategic plan and annual operating objectives. The position is pivotal in building scalable processes, managing workflow, and ensuring consistency across all channels.

SEARHC is a non-profit health consortium which serves the health interests of the residents of Southeast Alaska. We see our employees as our strongest assets. It is our priority to further their development and our organization by aiding in their professional advancement.

Working at SEARHC is more than a job, it’s a fulfilling career. We offer generous benefits, including retirement, paid time off, paid parental leave, health insurance, dental, and vision benefits, life insurance and long and short-term disability, and more.

Key Essential Functions and Accountabilities of the Job

• Lead and oversee brand and marketing activities across the Consortium, ensuring alignment with strategic priorities.

• Develop and maintain SOPs, templates, and workflows to standardize intake, prioritization, and execution of marketing initiatives.

• Direct annual operational planning and resource forecasting for marketing activities.

• Collaborate with the Senior System Director on brand strategy, positioning, and campaign development.

• Manage marketing budget processes, including vendor invoices, procurement requests, and cost tracking.

• Oversee campaign execution across digital, social, print, and community-based channels.

• Support measurement frameworks and reporting on marketing performance and impact.

• Partner with service lines to align marketing work with system priorities and demand forecasts.

• Lead the development of standard assets, communication toolkits, and templates for internal partners.

• Oversee systemwide environmental brand standards, including regulatory signage requirements, vendor coordination, and management of approvals for physical brand applications.

• Maintain governance for interior/exterior brand visuals, ensuring compliance with brand standards and removal of outdated or unapproved assets.

• Coordinate installation, replacement, and removal of environmentally branded assets, including light pole banners, clinic-based photography, Board of Directors group photos, and branded art across SEARHC facilities.

• Maintain an active audit of cultural and branded artwork displayed at SEARHC sites to support consistency, cultural representation, and visual identity.

• Support cultural alignment across workplace art and visual communication elements in collaboration with community partners and facilities teams; promote internal visibility through storytelling and employee engagement themes.

• Coordinate vehicle decals, vinyl installations, and supporting vendor logistics through the work-ticketing system; ensure timely removal and updates associated with brand evolution.

• Supervise the Communications & Marketing Specialist and Community Engagement Specialist, providing coaching, mentorship and prioritization guidance.

• Support the development and execution of a 3-year strategic plan for communications and marketing.

• Oversee planning, budgeting, and activation of marketing initiatives.

• Foster cross-functional collaboration and integration of key projects and initiatives.

• Act as secondary point of contact for agency partnerships, feedback, and approvals.

• Drive engagement strategy and awareness campaigns to elevate SEARHC’s identity.

• Lead brand and recruitment campaign development and execution, including market research, naming/nomenclature, trademarking, and visual representation.

• Develop and disseminate brand ladders/messaging frameworks and brand standards/guidelines (including editorial guidelines).

• Guide content strategy and development, including thought leadership, user-generated content, and patient/staff stories.

• Champion department leadership, customer service, shared learning, fiscal responsibility, measurement, and cross-training.

• Own budgeting processes and ongoing management/monthly reconciliation.

• Pursue operational excellence by developing tools and establishing internal processes to increase scalability and inform future efforts.

Additional Details:

Education, Certifications, and Licenses Required

• Bachelor’s degree in marketing, communications, business, or related field preferred.

• Experience may replace degree on a year to year basis.

Experience Required

• 5–7 years of experience in marketing operations or brand management roles.

• Experience managing budgets, procurement workflows, and vendor relationships.

Knowledge of

• Deep understanding of marketing workflows and campaign planning.

• Familiarity with brand governance principles and multichannel campaign execution.

Skills in

• Demonstrated success developing SOPs or scalable process frameworks.

• Strong project management skills; highly organized with attention to detail.

• Excellent written communication and documentation skills.

• Strong problem-solving skills with an operational mindset.

Ability to

• Manage competing priorities in a fast-paced environment.

• Build trust and collaborate across diverse service lines.

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Position Information:

Work Shift:Exempt

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!