Communications and Engagement Manager

Job Classification:

Marketing & Communications - Marketing

At Prudential, we believe talent is key to achieving our vision. When you join Prudential, you’ll unlock a motivating and impactful career – all while growing your skills and advancing your profession at one of the world’s leading financial services institutions.

The Prudential Long Term Care team is seeking a passionate, creative, and experienced Communications and Engagement Manager to design, build, and launch marketing campaigns to engage our policyholders in their Health and Wellness journey. This position will report to the Director of Digital Customer Experience and will be primarily focused on leveraging digital technology to deliver a world class customer experience. You will be essential to the continued success of our newly launched PrudentialPeakTM Wellness site.

The current employee work arrangement for this position is Fully Virtual. While this position does not require your on-site presence on a regular basis, depending on business preferences, there may be occasions where you are required to be on-site at a Prudential office.

What you can expect:

• Develop and Launch the right solution for every benefit offered within the PrudentialPeakTM wellness ecosystem understanding the audience, setting goals, and working with partners.
• Research, Analyze and Dive into policyholder insights, platform activity, policyholder habits, preferences and campaign success rates to develop an understanding of what is most relevant to our audience and the business.
• Partner with internal and external teams to ensure that strategic initiatives are relevant and actionable.
• Understand the creative process and be able to work with a creative team to arrive at fresh, new and interesting ideas.
• Understand all the ways brands connect with people in today’s world – from traditional media to digital to social activations and beyond.

What you’ll need:

• 5+ years experience in Advertising, Marketing, or related discipline
• A Bachelor’s degree in Advertising, Marketing, Communication, Media, or equivalent relevant experience
• Experience with developing digital engagement programs, designing digital content and launching digital communications to drive website engagement and participation
• Ability to lead cross-functional teams in development and execution of marketing campaigns including digital, traditional, social, and experiential.
• Ability to understand and contribute to the big picture through strategic thinking, vision and insights to help drive big ideas and initiatives.
• Examples of your work that you feel reflect your personality, work ethic, past experiences, or other differentiators; if group work, please specify your contributions.
• A strong communicator with the ability to be proactive, to multi-task, to problem-solve and collaborate as a team player.
• A passion for creative work

Prudential welcomes all applicants, even if you don't meet every requirement. If your skills align with the role, we encourage you to apply.

At Prudential, you can:

People who have successfully developed their skills in this role have gone on to be promoted within Human Resources and Operations positions. We equip and empower our employees to expand their skills and experience by using powerful learning, gigs, and job opportunities. We offer a suite of services including 1:1 Career advice, on demand resources and networking to propel your career forward.

We’re a global organization, full of outstandingly dedicated people who aren’t afraid to think differently, challenge the status quo and take sensible risks along the way. You will enjoy pushing boundaries as we build innovative technology that helps clients, customers and employees live their best lives. You will have access to leadership and learning opportunities and the resources needed to take your career in any direction. We will help you do your best work, offering flexibility, while delivering on our Purpose.

What we offer you:

• Market competitive base salaries, with a yearly bonus potential at every level
• Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave
• Retirement plans:
• 401(k) plan with company match (up to 4%)
• Company-funded pension plan
• Wellness Programs to help you achieve your wellbeing goals, including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs
• Work/Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.
• Tuition Assistance to help finance traditional college enrollment toward obtaining an approved degree, many accredited certificate programs, and industry designations.
• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.

To find out more about our Total Reward package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.

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Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $115,800.00 to $172,300.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.