Communications & Activation Manager

Communications & Activation Manager

The Communications & Activation Manager will be part of the Global Wholesale Banking (WB) Communications team and focus on covering two of our product areas to pro-actively drive an internal and external communications and activation calendar. Our four WB product areas are Transaction Services, Lending,

Financial Markets and Capital Markets and Advisory. This role works cross-border, cross-discipline and cross-business to holistically engage with a broad range of stakeholders and drive awareness and excitement for the global ING and WB strategy, with a focus on the two product areas.

The Communications & Activation Manager reports into the head of Global Wholesale Banking Communications and will work closely with all members of the Global WB Communications team. They will be the ‘single point of contact’ for the global heads (WB Management Team members) of the product areas that they cover. 

Main Duties and Responsibilities of Role:

• Communications planning: Create and implement internal and/or external annual communications and positioning plans for two WB product areas. This role services Transaction Services and Capital Markets and Advisory. The plans should be focused on priority areas (strategy, leadership and product visibility), in collaboration with business leads. The annual communications planning should include a regular measurement and review cycle.

• Activation and execution: End-to-end responsibility for the activation and execution of the product communications plans, including project management, budget management and elements such as production, publishing and partnering. Determine the best way to deliver components of the plan, including content creation (self, team, agency), evaluation and measuring for impact.

• Audience and channels: Contribute to the articulation and promotion of products’ value propositions, ensuring the perspective of (prospect) clients are taking into consideration. Deliver client communication for products (website, webcast, trade fairs).

• Team collaboration: Connect with members of our WB Communications team and also actively contribute to the goals of the broader Global communications teams (Retail and Group), and actively participate in HQ forums. Attend management team meetings of the products as required and work collaboratively with business management.

• Stakeholder management: Contribute to the structured approach towards stakeholders including WB Management Team members, WB business management, Global Research, INGWB.com.

• Actively engage with the global WB Communications and Brand Network, drive collaboration to strengthen the internal narrative and external reputation across the markets, and activate and engage around global events.

Qualification/Education

Essential:           

• The role holder must hold a degree-level qualification preferably in Communications, Marketing, Reputation Management or Journalism.

Experience/Knowledge

Essential:           

• Experience within communications, media relations or reputation management in an (international) organisation with a large diversity of stakeholders.

• Project management of complex cross function and cross market communications projects.

• Proven stakeholder management, including Executive Committee/Management Team level and across markets.

• Native level in English language, speaking and in (copy) writing. Strong communication skills.

• Good knowledge of MS Office (PowerPoint, Word & Excel) and understanding of communication tools and techniques.

Desirable:          

• Experience of integrating Generative Artificial Intelligence (Gen AI) tooling, such as Co-Pilot, into your workflow.

Personal Competencies

Essential:           

• Versatile and proactive, you bring the ability to influence and advise.

• You contribute to improving our WB communications with your creativity and analytical mind.

• You know how to reach consensus - even if presented with varying views – and see tasks through to the end.

• You are able to manage multiple deadline-driven tasks simultaneously.

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