The Communication Manager is responsible for contributing to the development and execution of strategic communication initiatives through storytelling, editorial content, and digital distribution across third‑party and owned media channels.
The role focuses on increasing brand relevance and engagement within digital and new media environments, with particular attention to social media, YouTube, and vertical communities around sports and music. Working closely with internal teams and external creators, the Communication Manager helps bring the brand’s voice to life through credible, entertaining, and culturally relevant content.
Job DescriptionCOMMUNICATION PLAN AND STRATEGY
Contribute to communication and content strategies, working on the creation, evolution, and distribution of editorial content across social media and YouTube, primarily on third‑party channels within the digital media ecosystem.
Support the development and execution of communication and content strategies aligned with brand and editorial objectives.
Identify and translate storytelling opportunities within sports, music, and culture into engaging digital media formats.
Work hands‑on with Instagram accounts, YouTube channels, and digital media brands, ensuring content relevance and strong audience engagement.
PROJECT MANAGEMENT
Work on projects involving content creators, streamers, and digital talents, supporting collaboration and creative output.
Collaborate cross‑functionally with marketing, brand, and content teams to align communication activities with broader initiatives.
Manage relationships with heads of departments and Global Headquarter counterparts to achieve alignment and business success.
Support field and events activation by creating and managing content asset needs for earned channels.
Day-to-day management and procurement of supporting PR agencies and PR freelance network.
MEDIA LEVERAGE AND INSPIRATION
Stay up to date on emerging content formats, storytelling approaches, and distribution strategies across digital platforms.
Analyze audience behavior and platform dynamics to inform content decisions and optimize reach and engagement.
Contribute to building and scaling editorial products within today’s digital media landscape.
Identify and constantly reflect the most important media that matter in the market to help drive impactful word-of-mouth about the Red Bull brand.
QualificationsPrevious experience of 2-3 years within digital media organizations or media‑led companies.
Proven hands‑on experience working with social media platforms and YouTube‑based editorial products.
Background in sports and/or culture communication or marketing is highly valued, as well as passion for sports, music, and contemporary culture.
Previous experience collaborating with content creators, players and streamers.
Strong understanding of digital and new media environments and audience engagement across platforms.
Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via earned media.
Solid editorial sensibility and familiarity with current content formats and storytelling trends.
Ability to work collaboratively across teams and manage multiple parallel projects.
Able to travel as needed; work flexible hours/days of week and weekends.
Additional InformationBachelor’s Degree in Marketing and/or Communication required.
Italian native speaker and excellent knowledge of English language (written and spoken).
Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
