At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The PositionThis role serves as the strategic Communications Business Partner for the Infectious Disease and Immunology of Customer Engagement Unit (CE-I2). We are looking for a forward-thinking communications leader with an agile, innovative mindset to elevate our public disease awareness campaigns and maximize brand resonance. The ideal candidate will seamlessly blend traditional healthcare communications with dynamic, omnichannel strategies to support our flagship products and upcoming pipeline launches within a strict compliant framework.Key Responsibilities- Strategic Planning: Work closely with CE I2 marketing team to develop integrated communication strategies based on a deep understanding of business needs, tailored for blockbuster products and upcoming new pipeline launches.
- Innovative Disease Awareness & Digital Communications: Lead end-to-end communication campaigns by leveraging digital ecosystems and omnichannel strategies. Drive engaging, compliant content creation and public health education initiatives to maximize brand awareness.
- Cross-Functional Agility: Work closely with cross-functional teams to maximize communication impact, blending traditional Rx compliance with innovative public communication approaches.
- Agency Management: Manage and coordinate external agencies (PR, Social, Digital) to ensure smooth implementation of fast-paced communication events and track the effectiveness of agency expense.
- Impact Measurement: Measure and assess the impact of communication initiatives using data-driven insights and digital metrics.
- International Communication: Work closely with CE Head on CE-level strategic internal communication initiatives.
- University degree and above;
- Journalism/Communications/Public Relations related major is a plus
- 15+ years’ Media/Communications/PR/Digital Marketing experience. Prior experience in OTC, FMCG, or consumer health retail product communications is highly preferred.
- Deep understanding and hands-on operational experience with Chinese digital and social media ecosystems (e.g., Redbook, Tik Tok, WeChat). Proven track record of leveraging these platforms for successful public education and disease awareness campaigns.
- Ability to navigate the strict regulatory environment of prescription drugs while successfully adopting innovative, agile, and consumer-centric communication tactics.
- Strategic thinking and problem-solving capabilities, with a demonstrated ability to apply general business knowledge in a complex, fast-paced global environment.
- Demonstrated media management knowledge, relationship-building capability, and ability to develop strong partnerships across a multi-layered organization and external partners.
- Ability to interact with senior management and communicate effectively at all levels of the organization.
- Creative, pro-active, calm under pressure, with the ability to influence, negotiate, and resolve conflict.
- Excellent English and Chinese writing & verbal communication skills.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
Skills Required
- 6+ years of experience in corporate communications, media relations, public relations, or strategic communications
- Bachelor’s degree or above
- Fluency in written and spoken English and Mandarin
- Experience developing and executing strategic communications from concept through execution
- Experience with media relations, media networks, and crisis communications
- Experience engaging, influencing, and advising senior executive leaders
- Ability to navigate matrix organizations and build cross-functional partnerships
- Pharma or healthcare public relations experience
- Experience with disease awareness campaigns
- PR agency leadership experience
- Journalism, communications, public relations, or marketing educational background
Roche Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roche and has not been reviewed or approved by Roche.
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Retirement Support — U.S. materials describe a 401(k) with both matching and an additional company contribution, supported by formal plan documents and true‑up features. This structure is positioned as a standout element of the total package, particularly at Genentech.
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Leave & Time Off Breadth — Time‑off provisions include substantial vacation, a year‑end shutdown, and a paid six‑week sabbatical after six years. These elements indicate a recharge‑oriented approach within the U.S. offering.
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Healthcare Strength — Company materials emphasize comprehensive medical, dental, vision, and mental‑health resources alongside well‑being programs. Benefits pages consistently highlight breadth across core health coverage elements.
Roche Insights
What We Do
Roche is a global pioneer in pharmaceuticals and diagnostics focused on advancing science to improve people’s lives. The combined strengths of pharmaceuticals and diagnostics under one roof have made Roche the leader in personalised healthcare – a strategy that aims to fit the right treatment to each patient in the best way possible. Roche is the world’s largest biotech company, with truly differentiated medicines in oncology, immunology, infectious diseases, ophthalmology and diseases of the central nervous system. Roche is also the world leader in in vitro diagnostics and tissue-based cancer diagnostics, and a frontrunner in diabetes management. Founded in 1896, Roche continues to search for better ways to prevent, diagnose and treat diseases and make a sustainable contribution to society. The company also aims to improve patient access to medical innovations by working with all relevant stakeholders. Thirty medicines developed by Roche are included in the World Health Organization Model Lists of Essential Medicines, among them life-saving antibiotics, antimalarials and cancer medicines. Roche has been recognised as the Group Leader in sustainability within the Pharmaceuticals, Biotechnology & Life Sciences Industry ten years in a row by the Dow Jones Sustainability Indices (DJSI).
