Commercial Virtual Assistant Associate

End Date

Friday 06 February 2026

Salary Range

£43,803 - £48,670

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Hybrid Working, Job Share

Job Description Summary

Lloyds Banking Group (LBG) is changing and responding to the rapid transformation of our sector, helping us to be the best bank for customers. We're embracing creative, agile and simpler ways of working, to make a difference to the constantly evolving needs of colleagues, customers and our business.

Job Description

Lloyds Banking Group (LBG) is changing and responding to the rapid transformation of our sector, helping us to be the best bank for customers. We're embracing creative, agile and simpler ways of working, to make a difference to the constantly evolving needs of colleagues, customers and our business.

Job Description

Job title: Commercial Virtual Assistant Associate

Location: Bristol

Salary: £43,803 - £ 48,670

Hours: Full time

Working Pattern: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. In addition, you may be required to travel to London for quarterly team meetings, however we mostly do use teams to catch up.

Our Business and Commercial Banking (BCB) division have business clients across a wide variety of sectors - from small businesses to multinational corporations. Many of the clients we support are household names, driving UK growth, and we've pledged to help the UK economy by helping British businesses. Within BCB is our Digital Channels business, which has been built to design and deliver great end to end experiences for our clients across digital.

About this opportunity:

We’re on a journey to transform how we provide our clients with support in our secure app and desktop via our Virtual Assistant (VA). Support varies from providing guidance on how to change a business address through to how to make an international payment in our online channels.

The role is integral in making sure our customers can get quality, accurate help by delivering great support when and where they need it. You’ll manage the content in our Business Mobile Banking App and Desktop Virtual Assistants, focusing on continual improvement, informed by regular and insightful measuring and reporting of performance. You’ll be focussed on proactively finding opportunities to further improve how we support customers online by making data-led decisions and shaping the technical roadmap of the Virtual Assistant, with the objective to drive personalisation and improve customer experiences and efficiencies using AI.

What you'll be doing:

• Review customers virtual assistant interactions to identify areas for improvement, increasing customer satisfaction and user experience

• Gather data and regularly report on performance, using insight to drive optimisations and shape the backlog/roadmap

• Shape the technical roadmap of the Virtual Assistant, to drive personalisation and improve customer experiences and efficiencies using AI

• Collaborate with product managers, maintaining an understanding of upcoming digital journey changes to ensure the VA is kept up to date

• Collaborate with developers, communicating and sharing requirements, managing the VA’s build and deployments

• Stay updated with the latest trends and advancements in AI, personalisation and VA technologies

Why Lloyds Banking Group?

Like the modern Britain we serve, we’re evolving. Investing billions in our people, data and tech to transform the way we meet the ever-changing needs of our 26 million customers. We’re growing with purpose. Join us on our journey and you can too.

What you'll need:

• Experience in content configuration or conversational design within virtual assistants, automated support tools or digital products.

• Confidence analysing customer interaction data and using insight to make evidence‑based decisions that shape the Virtual Assistant’s content roadmap.

• Proven experience influencing or contributing to customer journey improvements across digital channels.

• A strong interest in AI‑powered customer support, with the ability to refine scripts and optimise intent recognition to improve accuracy and personalisation.

• A strong technical grounding to shape and drive the VA’s technical roadmap.

• Ability to collaborate closely with developers, translating customer needs and business requirements into clear, actionable updates for the VA.

• A proactive approach with natural curiosity, always seeking opportunities to enhance the VA’s performance and streamline online support.

About working for us:

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms. We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative. And it’s why we especially welcome applications from under-represented groups.

We’re disability confident. So, if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We also offer a wide-ranging benefits package, which includes:

• A generous pension contribution of up to 15%

• An annual performance-related bonus.

• Share schemes including free shares.

• Benefits you can adapt to your lifestyle, such as discounted shopping.

• 28 days’ holiday, with bank holidays on top.

• A range of wellbeing initiatives and generous parental leave policies.

If you’re excited by the thought of becoming part of our team, get in touch. We’d love to hear from you!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.