COMMERCIAL TRADE & CATEGORY MANAGER

Posted 4 Days Ago
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Hồ Chí Minh, VNM
In-Office
Mid level
Healthtech • Pharmaceutical • Manufacturing
The Role
Lead trade marketing and category management across pharmacy, health & beauty, and eCommerce channels. Develop channel strategies, trade promotions, pricing architecture, and joint business plans. Analyze sell-out data, shopper behavior, and market trends to drive assortment, visibility, and commercial performance while managing trade budgets and execution compliance.
Summary Generated by Built In
Who we are ?

Pierre Fabre is the 2nd largest dermo-cosmetics laboratory in the world, the 2nd largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies.

Its portfolio includes several medical franchises and international brands including Pierre Fabre Oncologie, Pierre Fabre Dermatologie, Eau Thermale Avène, Klorane, Ducray, René Furterer, A-Derma, Naturactive, Pierre Fabre Oral Care.

Your mission

Commercial Strategy & Planning:

  • Develop and implement integrated trade marketing strategy aligned with annual business objectives.
  • Translate brand plans into channel-specific commercial plans
  • Lead annual commercial calendar planning, including product launches, seasonal campaigns, platform events, and key business priorities.
  • Define channel strategies across pharmacy, H&B, and eCommerce
  • Support annual business planning and forecasting processes.

Category Management & Shopper Insights:

  • Lead category development initiatives across all commercial channels.
  • Analyze sell-out data, shopper behavior, market trends, and competitive activities to identify growth opportunities.
  • Develop category growth strategies and channel-specific assortment strategy.
  • Partner with customers to improve category performance through data-driven recommendations.

Trade Promotion, Commercial Visibility & Execution Excellence:

  • Analyze sell-out data, customer performance, market intelligence and platform analytics to identify growth opportunities and business risks.
  • Develop annual trade investment plans aligned with business priorities. Partner with KA/eKAM teams to develop annual and quarterly Joint Business Plans (JBP) with key pharmacy chains, H&B retailers, and eCommerce platforms.
  • Lead planning of trade promotions and commercial activation programs across channels (pharmacy, H&B).
  • Develop visibility guidelines and activation frameworks aligned with brand positioning.
  • Monitor in-store execution & visibility compliance
  • Manage trade marketing budget and ensure efficient resource allocation across channels and customers.
  • Monitor campaign performance and recommend improvements based on business results.
  • Recommend optimization opportunities to improve commercial productivity and profitability.

Pricing Strategy & Commercial Governance

  • Define and manage pricing architecture across channels
  • Monitor pricing compliance and channel pricing consistency.
  • Identify pricing risks, channel conflicts, and unauthorized discounting

QUALIFICATIONS AND SKILLS

Education

Bachelor’s degree (Marketing, Business, …); MBA is a plus

Experience / technical skills

  • 5–8+ years of experience in Trade Marketing, Category Management, Commercial Excellence, or Channel Development within FMCG, Pharma OTC, Consumer Healthcare, Beauty, or Derma Cosmetics industries.
  • Strong exposure to pharmacy chains, H&B retailers, and eCommerce platforms, with proven experience in JBP, category management, and trade investment management.
  • Strong commercial acumen, analytical mindset, stakeholder management, and project management capabilities, with the ability to drive cross-functional initiatives in matrix organizations.
  • Excellent communication, influencing, and presentation skills, combining strategic thinking with hands-on execution.
Who you are ?

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

Am I A Good Fit?
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The Company
Barcelona
8,877 Employees
Year Founded: 1962

What We Do

Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise. This makes Pierre Fabre Group : A pharmaceutical group with a strong positioning : medical and natural The second largest dermo-cosmetics laboratory in the world The second largest private French pharmaceutical group The market leader in France for products sold over the counter in pharmacies. Our portfolio includes several medical franchises and international brands including ; Pharmaceutical Care Pierre Fabre Oncologie Pierre Fabre Dermatologie Naturactive Eau Thermale Avène Klorane Ducray René Furterer A-Derma Pierre Fabre Oral Care Glytone (US) Darrow (Brasil) Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France. Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business. Pierre Fabre Group has a unique company structure. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard

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