Commercial Strategy & Operations Analyst (Team Germany)

About iwoca

Imagine a world where every small business has the power to thrive. That's the world we're building at iwoca.

Small businesses aren't just statistics – they're the heartbeat of our communities, the character of our high streets, and the engine of our economy. Since 2012, we've revolutionized how these businesses access finance, turning what was once a lengthy, frustrating process into something remarkable: funding that's fast, flexible, and actually works for modern businesses.

Our impact speaks for itself: we've provided billions in funding to over 150,000 businesses across Europe, making us one of the continent's leading fintech innovators. But we're just getting started. Our mission? To empower one million businesses with the financial tools they deserve.

We combine cutting-edge technology and data science with genuine human understanding to make finance feel less like a barrier and more like a superpower. Whether it's managing cash flow or seizing unexpected opportunities, we ensure businesses get the funds they need – often within minutes.

The team

The Commercial Strategy & Operations team is the central hub for strategy, growth analytics, and operational excellence for our customer acquisition channels in Germany. The team designs and executes strategies to grow iwoca’s reach, working cross-functionally to ensure Partner, Marketing and Sales channels run efficiently and scale profitably. It’s a small, fast-moving team where we connect the dots between data and decision-making, ensuring our strategy turns into measurable commercial impact.

The role

This role is the analytical and operational backbone of our German Sales and Marketing teams. You will make a direct impact by using data to help us grow smarter and faster. It’s a role designed for an analytical person who wants to build a career in fintech strategy and commercial operations, offering a unique blend of hands-on data work and strategic exposure. In the first six months, you’ll be mainly focused on CRM and Sales Operations ensuring our HubSpot environment runs smoothly and accurately.

Growth and Business Impact

• Analyse sales funnel performance, conversion rates, and campaign ROI to identify opportunities that directly drive growth.

• Take ownership of the reporting for our Direct Acquisition channels, delivering insights that shape the team's strategic decisions.

• Support strategic projects with analysis and process improvements, helping the team launch new initiatives and experiments.

Data reporting and infrastructure

• Be the go-to support for maintaining and optimising Sales leads via upload, scoring, attribution, and analysis.

• Build and maintain dashboards in HubSpot and Looker to track lead flow, conversion rates, and ROI.

• Support weekly and monthly performance reviews with actionable insights.

• Work with internal data and analytics teams to ensure accurate data synchronisation between HubSpot, Looker, and backend systems.

• Ensure data integrity for attribution, source tracking, and campaign reporting.

Automation and Optimisation

• Become the team's HubSpot CRM expert, using automation to make the Sales team more effective.

• Design and run small experiments (A/B tests) on outreach cadences and email templates to improve conversion rates.

• Identify opportunities to use AI and other tools to optimise the performance of the Outbound Sales team.

Who we're looking for

Essential:

• Early in your career (1-3 years experience) and eager to build operational and analytical skills.

• Highly organised and detail-oriented, with experience managing data in Excel or Google Sheets.

• Experience with SQL or a data visualisation tool like Looker or Tableau.

• A proactive problem-solver who is motivated to improve processes, not just follow them.

• A clear communicator, comfortable working with commercial and technical teams.

• Fluent in German and English (at least C1)

Bonus:

• Familiarity with a CRM system like HubSpot or Salesforce.

• Experience in SME lending

• Experience with lead data management in the German market

The salary

We expect to pay from £32,000 - £55,000 for this role. But, we’re open-minded, so definitely include your salary goals with your application. We routinely benchmark salaries against market rates, and run quarterly performance and salary reviews.

The culture

At iwoca, we prioritise a culture of learning, growth, and support, and invest in the professional development of our team members. We value thought and skill diversity, and encourage you to explore new areas of interest to help us innovate and improve our products and services.

The offices

We put a lot of effort into making iwoca a great place to work:

• Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks.

• Events and clubs, like bingo, comedy nights, football, etc.

The benefits

• Flexible working hours.

• Medical insurance from Vitality, including discounted gym membership.

• A private GP service (separate from Vitality) for you, your partner, and your dependents.

• 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.

• A one-month, fully paid sabbatical after four years.

• Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.

• 3% Pension contributions on total earnings.

• An employee equity incentive scheme.

• Generous parental leave and a nursery tax benefit scheme to help you save money.

• Electric car scheme and cycle to work scheme.

• Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.

And to make sure we all keep learning, we offer:

• A learning and development budget for everyone.

• Company-wide talks with internal and external speakers.

• Access to learning platforms like Treehouse.