Commercial Product Manager for Turkey and ME region.
The Commercial Product Manager (CPM) position within the EMEA region, focuses on driving sales performance, product launches, and customer engagement in alignment with both local and group strategies.
• Drive commercial impact and portfolio optimization: The CPM is tasked with analyzing sales trends, optimizing product portfolios according to commercial strategies, and ensuring local campaigns align with sales performance requirements. They also manage the commercial launch of new products and monitor post-launch results to meet business goals.
• Enhance knowledge and training within the organization: Establishing annual training plans to build product and market knowledge among sales, service, and marketing teams is a key function. The CPM regularly engages with local partners to support knowledge sharing and promotes best practices across regions.
• Liaise between local markets and group product management: The CPM represents local market needs in group product strategy and development, participates in new product development processes including concept validation and forecasting, and maintains regular communication with customers and sales to understand market trends and requirements.
• Support sales, marketing, and customer relations: Responsibilities include providing technical expertise and training to sales and marketing teams, managing new product launches, conducting competitor analysis, and fostering customer satisfaction and brand loyalty through continuous feedback and relationship building.
Let’s create a cleaner future together
Cleaning has emerged as a key contributor to health and safety, sparked by technology and innovation. At Nilfisk we are a driving force in this development. Being part of Nilfisk means thinking outside of the box, bringing your inspiring ideas to life, sharing the results, and learning from your setbacks. We believe that diversity is our greatest strength – as we achieve the best results from a wide variety of views and approaches. At Nilfisk, you have the freedom to be yourself and express your opinions. Nilfisk is firmly committed to growth and sustainability in everything we do. You will be empowered in your role as you collaborate with passionate colleagues on a quest to create a cleaner future.
Are you ready to make a change for a cleaner future?
About Nilfisk
Nilfisk is a world-leading provider of professional cleaning equipment and services, founded in Denmark in 1906. With approximately 4,500 employees across 45 countries and products sold in over 100 markets, we are committed to developing sustainable cleaning solutions that improve quality of life. We are a proud member of the United Nations Global Compact.
We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.
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Skills Required
- Experience managing product launches and post-launch performance
- Ability to analyse sales trends and optimise product portfolios
- Experience developing and delivering training for sales, service, and marketing teams
- Strong stakeholder management and ability to represent local market needs to group product management
- Participation in new product development processes including concept validation and forecasting
- Experience conducting competitor analysis and market research
- Customer relationship management and ability to gather continuous market feedback
- Cross-functional collaboration with sales, marketing, service and local partners
What We Do
Nilfisk is a world-leading global provider of professional cleaning equipment and services, specializing in floorcare equipment, vacuum cleaners, and high-pressure washers. Founded in 1906, the company serves industrial, commercial, and consumer markets in over 100 countries. Its mission is to improve the quality of life by creating cleaner, healthier, and safer environments through innovative cleaning solutions.
