Commercial Portfolio Head

Job Description Summary

As an Associate Director for this brand, play a pivotal role enabling a successful launch and its new indications, driving brand performance within core markets and sets a foundation of launch success for next blockbusters.
As a TA head/Country Manager leads and develops a high-performing sales and marketing team and builds effective and enduring business relationships with key customers/ stakeholders.
Typically leads a very small country revenue organization, covering both sales and marketing activities, with responsibility to drive performance and develop operational strategy of a specific product portfolio.

 

Job Description

Major accountabilities:

(Region/cluster/country)

• Accountable for delivering the TA sales, market share, and profitability to meet or exceed budget targets.
• Defines, develops and oversees short and long-term strategic marketing (and sales) plans in line with regional & global marketing strategy.
• Monitors market trends, sales and product performance, conducts regular reviews against plans and takes corrective action as required.
• Responsible for the budget and financial performance of the unit.

(Launch and Execution)

• Lead the launch readiness strategic plan of current and future brands in the key markets/regions.
• Drive country brand performance discussion and assess excellence in execution within prioritized markets, leveraging standardized KPIs across Tas.
• Active monitoring of key market events, HCP insights and competitive landscape to aid creating robust strategies and tactics.
• Develop & implement a cross-functional TL (thought leader) engagement strategy for the launch of new indications
• Accountable for overall commercial budget and alignment with cross functional team.
• Build a cross-functional “One Brand Plan” derived market opportunity assessment, stakeholders value drivers, competitive assessment and integrated insights.
• Lead without direct authority a “one-team” cross functional mindset role-modelling clear expectations on focused prioritization for co-created with priority markets and cross functional partners.
• Continuous engagement with priority markets and Regions to provide guidance on the strategic direction and collect external insights.
• Active and influencing collaborator to pipeline teams on behalf of commercial providing input into early commercial opportunities, clarify best clinical development plan that leads to optimal value. 
• Provide strategic input into clinical development plan at the GPT meetings to ensure a path to commercialization for future indications and pipeline assets.
• Key member of critical strategic boards that evaluate business development opportunities, assess and refine strategies, and optimize LCM (eg. RDC).
• Ensure strong leadership and guidance on all commercial execution excellence requirements, ICE, field execution, FF messaging, targeting, call plan etc...
• Ensure adherence to all internal, external codes and ethics requirements.
• Ensures alignment to all Ethics, Risk & Compliance policies and manage key processes.
• Reporting of technical complaints / adverse events / special case scenarios related to Novartis products within 24 hours of receipt.
• Distribution of marketing samples (where applicable)

 Key performance indicators:

• Maximization of launch readiness and portfolio value/ growth of key assets for key markets
• Financial & Business results (Revenue growth, Profitability, Market share)
• Strategy/Market Focus (Resource allocation, Long-term BU strategy and planning, Market access effectiveness/impact, Novartis market reputation)
• Operational Excellence (Delivery against development milestones, Product launch success)
• People, Capabilities, and Management (Our Voice survey, Talent development, talent acquisition, Culture, D&I KPIs, Succession Plans strength, High profile turnover, Code of Ethics)

Minimum Requirements: 

Work Experience:

• P&L or Unit Accountability
• People Leadership

Skills:

• Agility
• Asset Management
• Business Development
• Business Strategy
• Commercial Excellence
• Cross-Functional Collaboration
• Customer Orientation
• Digital Marketing
• Go-To-Market Strategy
• Healthcare Sector Understanding
• Influencing Skills
• Inspirational Leadership
• Key Account Management
• Market Share
• Market Trend
• Marketing Strategy
• Negotiation Skills
• People Management
• Priority therapeutic areas Expertise
• Product Launches
• Product Lifecycle Management
• Profit And Loss (P&L)
• Sales
• Selling Skills
• Stakeholder Engagement
• Stakeholder Management
• Strategic Partnerships
• Value Propositions

Languages:

• English

 

Skills Desired

Agility, Agility, Asset Management, Business Development, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Go-To-Market Strategy, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Key Account Management, Marketing Strategy, Market Share, Market Trends, Negotiation Skills, People Management, Priority Disease Areas Expertise, Product Launches, Product Lifecycle Management, Profit and Loss (P&L), Sales, Selling Skills {+ 3 adicionales}