Commercial Planning & CVM Casino Senior Manager

Job Title: Commercial Planning & CVM Casino Senior Manager 

Location: Malta 

Reports to: Country Lead, Portugal  

Grade: M3.1 

PokerStars SEU: A growth story you can be part of  

PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.  
  
As part of our brand’s continual evolution, we’re dialling up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.  

We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.  

Build the life you want, while making your mark on the future of PokerStars SEU.  

Role Overview  

As Commercial Planning & CVM Casino Senior Manager you will drive casino commercial success in the Portuguese market through strategic customer value management and compelling promotional propositions. Managing one specialist as part of the Portugal country team, you will develop tailored commercial plans and CVM strategies tailored to the unique characteristics of the Portuguese casino market.  

Why We Need You: We need someone who can build Portugal-specific commercial and customer value strategies from the ground up. As we currently lack a tailored Portuguese approach, you will own casino commercial performance whilst developing tailored strategies that reflect local player preferences and market dynamics.  

Reporting to the Country Lead (Portugal), you will balance customer value management with commercial planning whilst managing the casino offset budget and partnering with local marketing teams.  

What you’ll do:  

• Develop comprehensive commercial plan and CVM strategy specifically for the Portuguese casino market, building customised approaches from the ground up.  

• Own casino offset budget for Portugal, ensuring efficient allocation and strong ROI across customer acquisition and retention.  

• Plan and implement promotional campaigns, working closely with local marketing teams to ensure culturally relevant delivery.  

• Build Portugal-specific segmentation strategies by analysing local customer behaviour, preferences, and competitive landscape.  

• Analyse commercial and CVM performance, extracting insights to continuously optimise strategies and drive revenue growth.  

• Lead and develop one specialist, providing strategic direction and coaching whilst building local commercial expertise.  

• Collaborate with central commercial teams whilst championing Portugal-specific approaches that account for unique market characteristics.  

• Stay informed about Portuguese gaming market trends, competitive dynamics, and regulatory developments.  

What you’ll bring:  

We are seeking a motivated commercial and CVM professional with strong expertise across both domains and deep understanding of the Portuguese market.  

• 3+ years proven experience in commercial marketing and customer value management within iGaming.  

• Portuguese language fluency essential, with native or near-native proficiency to understand cultural nuances.  

• Strong knowledge of Portuguese gaming market highly preferable, with understanding of player preferences, competitive landscape, and regulatory environment.  

• Expertise across both customer value management and commercial planning, with ability to balance segmentation strategy with promotional execution.  

• Strong analytical skills with ability to extract insights from customer data and inform market-specific strategy development.  

• Budget management experience with proven ability to allocate resources efficiently and demonstrate strong ROI.  

• Excellent stakeholder management skills, building relationships with country leadership, marketing teams, and central commercial functions.  

• Strategic thinking with ability to develop tailored commercial approaches tailored to unique market characteristics.  

• Leadership experience managing and developing specialist team members.  

• Outstanding communication and presentation skills in Portuguese and English.  

• Adaptability with positive approach to building new strategies in a market without established commercial frameworks.  

What you’ll get:  

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development. 

• Discretionary annual performance bonus  

• 30 days paid leave  

• Health and dental insurance for you, your partner and your children (if you all live at the same address)  

• Personal life assurance and partial & permanent disability insurance  

• The option to join our company pension scheme  

• A personal interest allowance to let you learn something new or pursue a hobby  

• External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career  

• Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us  

• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay  

• Access to an on-site gym.  

Equal opportunities: 

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences. 

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected]. Your journey with us is focused on ensuring you have what you need to be your best self. 

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/