Job Description :
Channel Planning Associate
Location: Toronto
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About Diageo:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.
Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.
Join us to create a career worth celebrating!
ROLE PURPOSE:
Support commercial planning for respective channel, helping translate channel strategy, brand priorities, AOP building blocks, and customer plans into organized tools, trackers, insights, and execution materials.
KEY RESPONSIBILITIES:
Support channel and customer planning activities for Channel / national commercial planning, including plan development, analysis, calendars, and status tracking.
Maintain AOP building-block trackers, risks/opportunities, baseline inputs, and performance updates.
Coordinate with Brand, Sales, RGM, Analytics, Supply, and Finance to gather inputs and follow up on actions.
Prepare selling stories, PiCoS tools, customer materials, meeting decks, and execution support documents.
Analyze sales, distribution, customer, pricing, and activation data to identify issues and opportunities.
Support AI/IBP and commercial planning routines with accurate assumptions and documentation.
Ensure plans, files, and stakeholder communications are organized, current, and actionable.
Key Outputs:
Planning trackers, calendars, and status reports for respective channel.
AOP building-block updates, baseline inputs, and performance summaries.
Customer/channel selling materials and PiCoS support tools.
Meeting decks, action logs, and follow-up documentation.
Opportunity/risk analyses and recommended next steps.
QUALIFICATIONS/EXPERIENCE REQUIRED:
3+ years of commercial planning, sales support, category, analytics, customer marketing, brand, or operations experience.
Strong Excel, PowerPoint, data interpretation, organization, and communication skills.
Ability to manage details, deadlines, and multiple stakeholders across functions.
Understanding of sales channels, customer planning, AOP, or execution processes preferred.
Proactive problem solver who can convert inputs into clear tools and actions.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognize and value performance, offering our people an attractive Rewards and Benefits package.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Minimum Salary
57,750
Maximum Salary
96,250
Worker Type :
RegularPrimary Location:
Downtown TorontoAdditional Locations :
Job Posting Start Date :
2026-07-01Skills Required
- 3+ years of commercial planning, sales support, category, analytics, customer marketing, brand, or operations experience.
- Strong Excel skills.
- Strong PowerPoint skills.
- Data interpretation skills.
- Strong organization and communication skills.
- Ability to manage details, deadlines, and multiple stakeholders across functions.
- Understanding of sales channels, customer planning, AOP, or execution processes.
- Proactive problem solver who can convert inputs into clear tools and actions.
Diageo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.
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Fair & Transparent Compensation — Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
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Parental & Family Support — Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
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Retirement Support — Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.
Diageo Insights
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
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