Commercial Operation Manager - Tier 2

ROLES & RESPONSIBILITIES

Summary:

Responsible for the marketing operation planning and execution for the whole EPD Legacy portfolio tier 2 provinces including gathering and prioritizing product and customer requirements, defining the product and portfolio vision, and working closely with sales, marketing and other support functions to ensure revenue and customer satisfaction goals are met.

Core job responsibilities:

• Define customer insight and unmet needs particularly for Tier 2 provinces and ensure insights are well aligned and validated with Therapeutic Managers and field-force
• Collaborate with marketing team to ensure integration of tier 2 provinces insight into each brand strategy to collectively build customized marketing strategy and tactics for those provinces
• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Consolidate all customized brand plan for Tier 2 into an integrated Tier 2 portfolio strategy with granular level of roadmap and execution timeline
• Effectively lead the team to manage marketing, advertising and promotional activities of the portfolio to achieve short- and long-term business objectives; including revenue, sales, profit and market share targets in tier 2
• Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance. Identify trends and draw appropriate insight from financial data
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience. Understand the healthcare business environment, government policies; distribution channels; and pricing strategies
• Prepare budgets, reports and forecasts in a timely manner bottom up from geographic region
• Take lead as representative of the business in annual budget Plan/ Update cycle
• Closely collaborate with NPIs team to assess market potential of tier 2, product innovation ideas and drive excellent launching of new project (if any)
• Map, segment and build strong connection with local KOLs to support commercial deployment.
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Review complaints and suggestions relating to assigned products and develop action plans to address them.
• Support Business Excellence recertification and sustain business excellence standards
• Effectively communicate with cross-functional teams, upwards and downwards
• Coach and develop team

Supervisory responsibilities:

• Manage a team of 2 direct reports (Commercial Operation Lead)

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

• Minimum 10 years of total experience required
• 2-3 years of related marketing or marketing operation experience in MNC Pharmaceutical industry, holding similar position/level

Core Skill Requirements:

Professional Skill: 

• Solid knowledge in marketing principles
• Proven experience in managing brands through development and deployment of brand strategy and tactics
• Insightful and deep understanding about Tier 2 & 3 nature of market, HCP/KOLs and customized marketing model to drive commercial success
• Ability to translate to the insight from data analysis and marketing understanding
• Efficient communication and presentation skill
• Interpersonal skills and influencing skill to work, collaborate and manage internal and external stakeholders in effective way

Behavioral / Leadership Skill: 

• Proficient in verbal and written communication.
• Team management experience
• Possess good organization, planning, problem analysis and problem-solving skills.
• Apply Abbott Capabilities Framework

Language Skill: 

• Good at English.
• Vietnamese

Computer Skill:

• MS Office

MINIMUN EDUCATION BACKGROUND

• Bachelor’s degree in any major. Preferably in medical science