End Date
Saturday 27 June 2026Salary Range
£61,344 - £68,160We support flexible working – click here for more information on flexible working options
Flexible Working Options
Flexibility in when hours are worked, Hybrid Working, Job Share, Reduced HoursJob Description Summary
We’re looking for a Commercial Marketing Performance Manager to drive growth, performance and strategic impact across our Affluent, Savings and Investments business.Sitting within Brands, Marketing & Experience (BMX), the Full Funnel Marketing team uses data, insight and commercial expertise to design and optimise marketing that helps customers grow their financial futures with confidence. The role sits within our Strategy & Performance team.
As Commercial Marketing Performance Manager you will own the commercial performance of marketing, ensuring every activity is aligned to clear financial outcomes and delivers measurable impact. Responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
This is an opportunity for a commercially sharp, data-driven leader who thrives in complex environments and can influence at pace.
Job Description
Commercial Marketing Performance Manager
Location: Leeds or Halifax
Salary: £61,344 – £74,976 pa
Contract: Permanent, Full Time (35 hours)
About this opportunity
We’re looking for a commercially focused and data-driven Commercial Marketing Performance Manager to join our Affluent, Save & Invest Full Funnel Marketing team within Brands, Marketing & Experience.
This role sits at the heart of our Strategy & Performance function, with accountability for driving and optimising the commercial performance of marketing.
You’ll own performance tracking, reporting and forecasting—using data and insight to monitor outcomes, optimise investment and ensure spend is aligned to clear financial targets.
This role is focused on in-year performance, trading and optimisation, ensuring marketing investment delivers against financial targets and commercial priorities. It’s a great fit for someone who’s commercially sharp, highly data-literate, and comfortable navigating complexity to drive clear, insight-led decisions.
What you’ll be doing
Performance & trading management
Leading in-year trading cycles, using real-time performance data, forecasting and scenario planning to track delivery against targets and optimise plans dynamically
Designing and owning performance tracking and reporting frameworks to ensure clear visibility of outcomes and enable data-led decision making
Identifying risks and opportunities early, and driving timely interventions to stay on track
Being responsible for the allocation and management of the Affluent, Save & Invest Marketing Budget and the annual Marketing Contribution targets and performance.
Driving return on investment and improving marketing efficiency
Maximising return on investment by continuously optimising spend using performance data, channel efficiency insights and commercial analysis
Collaborating with Insight, Planning and Effectiveness teams to evaluate performance and ensure activity delivers measurable commercial value
Embedding robust measurement frameworks to track, evaluate and improve marketing effectiveness over time
Strategy alignment & optimisation
Translating business priorities into clear marketing targets and performance metrics aligned to commercial outcomes
Driving consistency in how marketing performance is measured, evaluated and improved across the team
Storytelling using data-insights
Creating clear, compelling narratives that translate complex performance data into actionable insight
What you’ll bring
We know that great talent comes from many different backgrounds. While this role references specific experience, we recognise that skills can be developed in a variety of ways—so if you have relevant, transferable experience, we’d love to hear from you.
We’re looking for a proactive, commercially minded individual who is comfortable working with complexity, using data and insight to inform decisions, and driving performance in a fast-paced environment
You’ll also bring proven experience and track record across:
Commercial & strategic foresight (5+ years)
Strong understanding of revenue drivers, return on investment, cost management and value creation
Experience in owning the annual marketing budget and commercial targets and aligning marketing activity directly to commercial outcomes and growth priorities
Performance & trading management (5+ years)
Experience running in-year trading cycles and tracking performance against targets
Ability to identify risks and opportunities early and adapt plans at pace
Analytical & data expertise (5+ years)
Advanced analytical capability, with experience working with complex datasets, modelling and forecasting and ability to translate complex data into clear, compelling commercial insight
Strong experience using data to inform decisions, challenge assumptions and optimise outcomes
Confidence with tools such as Excel for forecasting, scenario planning and return on investment analysis
It would be great if you also had
Experience within financial services or a regulated environment
Experience in marketing effectiveness, optimisation or performance roles
Exposure to affluent, wealth, savings or investment products
WHY JOIN US?
This role offers the opportunity to shape the commercial performance of marketing in a key growth area of the business. You’ll play a central role in connecting strategy, performance and execution—driving meaningful outcomes for both customers and the business.
If you need any adjustments during the selection process, please let us know—we’re here to support you and help you do your best.
We also offer a wide-ranging benefits package, including:
A generous pension contribution of up to 15%
An annual performance-related bonus
Share schemes including free shares
Benefits you can tailor to your lifestyle, such as discounted shopping
30 days’ holiday, plus bank holidays
A range of wellbeing initiatives and generous parental leave
Our ambition is to be the leading UK business for diversity, equity and inclusion—creating an environment where everyone can thrive, learn and grow!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.
Skills Required
- 5+ years commercial and strategic foresight including understanding revenue drivers, ROI, cost management and owning annual marketing budget
- 5+ years performance and trading management experience running in-year trading cycles and tracking performance against targets
- 5+ years advanced analytical capability with complex datasets, modelling, forecasting and translating data into commercial insight
- Confidence with tools such as Excel for forecasting, scenario planning and ROI analysis
- Experience within financial services or a regulated environment
- Experience in marketing effectiveness, optimisation or performance roles
- Exposure to affluent, wealth, savings or investment products
What We Do
Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good. We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs. The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.
