Since 2021, NAPA Racing UK has been at the forefront of UK motorsport; however, the NAPA name has enjoyed over 100 years of automotive heritage. NAPA has been a consistent presence in American motorsport, racing and has achieved success in the biggest formulas. Competing at the top tier of motorsport, NAPA’s blue and yellow cars have raced in world-renowned series, including NASCAR, IndyCar and Sprint Racing.
NAPA entered the British Touring Car Championship (BTCC) with the multiple race-winners Alliance Racing, creating NAPA Racing UK, and now stands as the team to beat since winning multiple championships across the MINI Challenge, British Truck Racing and BTCC. NAPA Racing UK has proudly been crowned BTCC Team Champions 3 years in a row and in 2025, you will find them competing in the UK’s highest profile championships, the BTCC, MINI CHALLENGE and BriSCA F1. Learn more at https://linktr.ee/naparacinguk.
Following the success of NAPA Racing UK, an exciting opportunity has arisen to lead the commercial growth and brand development of one of the UK’s leading motorsport programmes.
The Commercial Marketing Manager will hold senior leadership responsibility for the race programme’s marketing and commercial strategy, overseeing the Brand Manager and Marketing Executive to drive growth across sponsorship, merchandising, events, and wider brand presence.
This role is hands-on and commercially focused, playing a key part in steering the programme’s marketing plans and revenue streams as we enter our third year.
Please note the role requires availability at all race weekends across the racing calendar.
Key Responsibilities:
Marketing Planning
- Lead the development and execution of NAPA Racing UK’s marketing plans across all platforms, ensuring integration of commercial and brand strategies.
Lead Generation
- Identify and develop sponsorship and revenue generation opportunities throughout the calendar year, leveraging insights from across the team.
IP Protection
- Oversee protection and management of the NAPA Racing UK IP, ensuring consistent and compliant use to safeguard brand value.
Sponsorship Management
- Act as the main point of contact for sponsors, managing relationships, activations, and contracts to maximize value and satisfaction.
Events
- Oversee race weekend operations from a commercial standpoint, ensuring smooth delivery of activations (Minimum of 10 race weekends)
- Identify and propose additional commercial event opportunities to support brand and merchandise growth.
Merchandise Product Management
- Lead merchandise ordering, stock management, and explore new product opportunities to expand the brand’s reach and revenue.
Reporting
- Provide comprehensive reporting on commercial performance including sponsorship ROI and merchandise sales to senior stakeholders.
Line Management
- Line manage the Brand Manager and Marketing Executive, supporting their development and ensuring alignment with commercial objectives.
Budget Management
- Oversee management of the NAPA Racing commercial budget, driving revenue generation and cost efficiency.
Trademarks
- Take overall ownership of the governance and management of the NAPA Racing trademarks.
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Alliance Automotive Group is an equal opportunities employer.
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
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What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
