At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
Commercial Marketing Manager, EMEA (BENELUX)
Salary: €72,000 to €108,000 EUR
Location: Netherlands - Hybrid
About the Role
At Sonos, we're on a mission to create the ultimate listening experience, and that starts with listening to each other. As part of the Commercial Marketing team, you'll be the driving force behind how Sonos shows up in the Benelux market: at retail, online, and with the partners who bring our products to customers. You'll join a team of five regional Commercial Marketing Managers across EMEA, each running their own market, sharing what works, and pushing each other to raise the bar, and you'll report directly to the Senior Manager, Commercial Marketing EMEA. It's a fast paced role with a lot of moving parts at once, so strong project management instincts and a level head under pressure go a long way here.
This is a role built for someone who takes real pride in flawless execution and is ready to grow into a more strategic voice in the room. You'll be in weekly contact with our key retail accounts, building and adjusting joint business marketing plans and making sure Sonos gets the visibility it deserves in stores and online. You'll also work closely with sales, brand, creative, and product marketing, turning global commercial strategy into programs that build lasting loyalty with Benelux consumers. If you like being the person who makes things happen and is trusted to get it right, this is your seat at the table.
What You'll Do
- Maintain weekly contact with our key retail accounts to build and adjust joint business marketing plans, keeping Sonos as visible as possible in stores and online.
- Execute global commercial playbooks across BENELUX with precision, from product launches to seasonal promotions, ensuring retail readiness and merchandising quality at every touchpoint.
- Own the regional budget for your markets, allocating spend where it drives the most impact.
- Deploy global sales tools, narratives, and launch materials locally, keeping in-market sales teams prepared, aligned, and ahead of key moments.
- Coordinate sales events and partner activations directly with the revenue team.
- Act as the connector between sales, retail, distribution, and channel partners, keeping programs joined-up and genuinely relevant to the local market.
- Analyse market trends, competitive activity, consumer behaviour, and channel performance to flag opportunities and risks, and turn them into clear recommendations for senior stakeholders.
- Surface local insights, execution challenges, and partner feedback in a structured way that shapes how Sonos operates in-region.
- Support regional PR activations (earned only), coordinating timing and execution with the broader team.
- Build strong relationships with retail partners, sales, and cross-functional teams, and communicate commercial recommendations clearly enough to drive real alignment.
- Develop deep expertise in the Benelux market and channels, becoming the go-to resource your peers and cross-functional partners turn to.
What You'll Need
Basic Qualifications
- 8+ years of progressive marketing experience, including hands-on trade or channel marketing experience.
- Strong project management skills, with the ability to juggle multiple priorities and stakeholders in a fast paced, constantly shifting environment.
- A proven track record of executing commercial marketing programmes that delivered measurable results.
- Experience working across multiple European markets, with a solid understanding of local consumer dynamics and retail landscapes.
- Demonstrated ability to connect data, operational processes, and partner input into cohesive, effective programmes.
- Bachelor's degree or equivalent practical experience in Marketing, Business, or a related field.
- Strong communication and collaboration skills, with a track record of building relationships and driving alignment across teams.
Preferred Qualifications
- A Master's degree (MBA or equivalent) is a plus, but not required.
- Experience in the consumer electronics or technology industry.
- Experience in a sales or key account management role.
- Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing.
Research shows that some candidates may not apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we still strongly encourage you to apply if interested.
Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorised to work for us in country of role posting, both now and in the future.
#LI-Hybrid
Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.
Skills Required
- 8+ years of progressive marketing experience, including hands-on trade or channel marketing experience
- Strong project management skills and ability to manage multiple priorities and stakeholders in a fast-paced environment
- Proven track record executing commercial marketing programs with measurable results
- Experience working across multiple European markets and understanding local consumer dynamics and retail landscapes
- Ability to connect data, operational processes, and partner input into cohesive programs
- Bachelor’s degree or equivalent practical experience in Marketing, Business, or a related field
- Strong communication and collaboration skills, with experience building relationships and driving alignment across teams
- Master’s degree, MBA, or equivalent
- Experience in the consumer electronics or technology industry
- Experience in sales or key account management
- Hands-on knowledge of artificial intelligence use cases for business and marketing
Sonos Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sonos and has not been reviewed or approved by Sonos.
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Healthcare Strength — Multiple medical plan options with in‑network preventive care covered and day‑one eligibility indicate comprehensive healthcare support. Wellness programs and access to mental‑health resources further reinforce depth of coverage.
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Parental & Family Support — Paid parental leave applies to both birthing and non‑birthing parents globally, with additional medical recovery time for birthing parents. This breadth positions family support as a clear strength of the package.
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Leave & Time Off Breadth — An open time off policy in the U.S. and company holidays provide flexible avenues for rest. Paid volunteer time adds further optionality for time away.
Sonos Insights
What We Do
We connect millions of listeners all around the world to the content they want, where and how they want it. Since inventing multiroom wireless audio in 2005, we have continuously innovated the listening experience, designing hardware and software that celebrates sound, empowers our customers, and brings the home to life. Our team is made up of passionate players united by a culture of respect, transparency, collaboration, and ownership who want to inspire the world to listen better.
Why Work With Us
Sonos is a global company that boasts a rich culture of diversity and innovation. With over 1,800 employees distributed across the world, we work remotely from home or an office location (when required). We value a diverse workforce that enables each employee to do the best work of their life and contribute to projects they are passionate about.
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