Commercial Marketing Lead

Reposted 16 Days Ago
Be an Early Applicant
San Francisco, CA
In-Office
221K-224K
Senior level
Fintech
All-in-one finance for every business.
The Role
As Commercial Marketing Lead, you will craft marketing strategies for small to medium-sized businesses, develop campaigns, analyze trends, and collaborate with various teams to optimize customer engagement and product adoption.
Summary Generated by Built In

Why join us

Brex is the AI-powered spend platform. We help companies spend with confidence with integrated corporate cards, banking, and global payments, plus intuitive software for travel and expenses. Tens of thousands of companies from startups to enterprises — including DoorDash, Flexport, and Compass — use Brex to proactively control spend, reduce costs, and increase efficiency on a global scale.

Working at Brex allows you to push your limits, challenge the status quo, and collaborate with some of the brightest minds in the industry. We’re committed to building a diverse team and inclusive culture and believe your potential should only be limited by how big you can dream. We make this a reality by empowering you with the tools, resources, and support you need to grow your career.

Marketing at Brex

The Marketing team tells the Brex story, determines messaging and positioning, and translates our products and features into tangible customer benefits. Our marketers are responsible for acquiring and growing customers and have a deep understanding of both the business and our customers. We’re a highly cross-functional team and partner most closely with the Product, Sales, and Design teams to show our prospects and customers how we can help them reach their full potential.

What you’ll do

As the Commercial Marketing Lead at Brex, you'll craft the entire story for one of our most important customer segments: small to medium sized businesses. You'll communicate exactly how Brex products like our corporate cards, expense management, bill pay, travel and more provide the essential financial tools to help them grow and scale their business.

Where you’ll work

This role will be based in our NY or SF office. We are a hybrid environment that combines the energy and connections of being in the office with the benefits and flexibility of working from home. We currently require a minimum of two coordinated days in the office per week: Wednesday and Thursday. As a perk, we also have up to four weeks per year of fully remote work.

Responsibilities
  • Analyze industry trends, competitor activities, and customer insights to identify new product and GTM growth opportunities
  • Build the overall narrative and marketing strategy for the commercial segment, ensuring our messaging directly addresses and resonates with mid-market decision-makers
  • Develop full-funnel marketing campaigns and sales plays to optimize every stage of the startups customer journey–from acquisition to adoption to retention.
  • Communicate and evangelize our product roadmap / seasonal releases to internal stakeholders and customer accounts
  • Create sales and marketing assets—including pitch decks, one-pagers, web pages, testimonials, and thought leadership—that demonstrate how Brex can them spend smarter and move faster
  • Partner with senior leadership across Product, Sales, and Marketing to ensure narrative and GTM alignment
  • Define and report on key success metrics, including segment pipeline growth, campaign performance, and product adoption - and continuously optimize marketing plans based on data
Requirements
  • 10+ years in product marketing and GTM at a B2B SaaS company
  • 5+ years leading teams and/or cross-functional strategic initiatives involving executive-level stakeholders
  • 2+ years of experience leading and scaling high-performing teams
  • Customer-obsessed with deep empathy for small-to-medium sized businesses
  • Proven track record of translating features and products into compelling, customer-centric narratives
  • Expertise in market segmentation, personas, and customer journey mapping
  • Strategic thinker who can execute tactically and work cross-functionally
  • Proficiency with AI tools for productivity and content creation

Compensation

The expected salary range for this role in SF or NYC is $221,480 - $249,000.  However, the starting base pay will depend on a number of factors including the candidate’s location, skills, experience, market demands, and internal pay parity. Depending on the position offered, equity and other forms of compensation may be provided as part of a total compensation package.

Please be aware, job-seekers may be at risk of targeting by malicious actors looking for personal data. Brex recruiters will only reach out via LinkedIn or email with a brex.com domain. Any outreach claiming to be from Brex via other sources should be ignored.

Top Skills

Ai Tools
B2B Saas
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The Company
HQ: San Francisco, CA
800 Employees

What We Do

Brex is all-in-one finance for growing businesses. We help companies spend, save, and earn smarter—and take every dollar further—by doing more than a bank, bookkeeping, or reward program could ever do alone. After completing the Y Combinator accelerator program in 2017, Brex has grown to over 600 employees and raised over US $940 million in venture capital. Learn more at brex.com.

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