About Goodyear
We’re dedicated to producing, innovating, and servicing the best tires in the world. For over 125 years, Goodyear has led the way in developing smart solutions that shape the future of mobility. Today, we’re one global team united by bold thinking, relentless drive, and a passion to exceed expectations. If you’re ready to embrace change and make an impact in your career, let’s go.
Why This Role Matters:
The Commercial Marketing Lead will help local Truck and OTR replacement and Fleet Mobility sales teams reach their lead acquisition, customer retention, volume, and profitability objectives.
What You'll Do
Localization of relevant Marketing collaterals, digital content (website, blog, social media…) and execution of their distribution through the relevant channels and to the relevant target groups
Support execution in his/her geography of responsibility of centrally-driven Marketing campaigns, programs or events. Ensure utilization of central tools and systems whenever applicable
Support proper execution of locally-driven activities such as seasonal sales campaigns, local events, local content creation and distribution, hand in hand with relevant local Goodyear stakeholders
Understand local market needs and requirements working closely with sales departments, and being from time to time in direct contact with dealers and fleets. Ensure all Marketing actions are in line with internal and external expectations
Follow-up on leads generated by digital means or traditional events from generation of the leads to follow-up by appropriate sales representatives. Measure the ROI of Marketing campaigns and events reconciling cost and business generated. Report campaign/events results
Ensure local Legal compliance of all centrally or locally driven Marketing activities and communications
What You'll Bring
Bachelors or Masters degree in Marketing.
4+ years’ experience in Marketing functions
Good Project Management skills.
Capability to well understand customers and internal team’s needs.
B2B marketing practice and tools knowledge including digital.
Fluency in English and Dutch is required.
What Will Set You Apart
Product and industry (automotive, transportation, logistics, leasing) knowledge
Sales experience
We welcome applicants from a wide range of backgrounds and experiences. Even if you don’t meet every listed qualification, we encourage you to apply.
#LI-DP1
Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to Goodyear.com.
Goodyear is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
Skills Required
- Bachelors or Masters degree in Marketing
- 4+ years' experience in Marketing functions
- Good Project Management skills
- B2B marketing practice and tools knowledge including digital
- Fluency in English and Dutch
The Goodyear Tire & Rubber Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Goodyear Tire & Rubber Company and has not been reviewed or approved by The Goodyear Tire & Rubber Company.
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Retirement Support — Retirement benefits include a 401(k) with company match, and some materials describe automatic contributions and matching that can meaningfully boost savings.
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Healthcare Strength — Core coverage commonly spans medical, prescription, dental and vision, paired with wellness resources such as the GoodLife program and an EAP.
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Leave & Time Off Breadth — Time-off provisions typically include paid vacation, holidays, and sick time, with family medical leave and adoption assistance highlighted in benefits descriptions.
The Goodyear Tire & Rubber Company Insights
What We Do
Goodyear is one of the world's largest tire companies. It employs about 72,000 people and manufactures its products in 57 facilities in 23 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
