Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
COMPANY:
PerfectDraft, part of the Anheuser-Busch family, is revolutionizing the at-home beer experience. Our system combines the quality of traditional draft beer with modern convenience, delivering exceptional taste straight to your home. As part of our expansion, we're looking for talented professionals who share our commitment to innovation and understand that great beer deserves to be served perfectly, every time.
ROLE SUMMARY:
The Commercial Market Manager – Florida will lead PerfectDraft's expansion into Florida, a key strategic market. This role directly shapes our success by developing essential partnerships with wholesalers and retailers, optimizing distribution networks, and executing targeted marketing initiatives. The position combines strategic planning with hands-on market development, requiring both analytical skills and relationship building to achieve ambitious growth targets. We seek an accomplished professional who has delivered exceptional results in beverage alcohol distribution and understands the complexities of the three-tier system. Your ability to translate market insights into actionable strategies will be fundamental to our success in Florida.
JOB RESPONSIBILTIES:
- Lead Florida market expansion through strategic distribution planning, including development of key wholesaler partnerships and optimization of the supply chain network.
- Drive revenue growth by executing strategic retailer acquisition and management initiatives, focusing on expanding PerfectDraft's geographical footprint and delivery capabilities.
- Collaborate with the St. Louis brewery on inventory and supply planning to ensure optimal product availability while minimizing costs and preventing stockouts.
- Design and implement comprehensive trade marketing programs that maximize brand visibility and drive sales across retail channels, including management of promotional campaigns and events.
- Develop and maintain strategic relationships with wholesalers and retailers, including negotiating pricing structures and promotional programs while ensuring consistent brand execution.
- Monitor market performance metrics and gather intelligence to inform strategic decision-making and identify growth opportunities for the PerfectDraft portfolio.
JOB QUALIFICATIONS:
Required Qualifications:
- 5+ years of experience in commercial operations or sales management within the beverage alcohol industry, with demonstrated success in market development.
- Proven track record of building and managing distributor/wholesaler relationships within the three-tier system, particularly in Florida.
- Strong analytical skills with experience using data to drive strategic decision-making and achieve revenue targets.
- Demonstrated success in trade marketing and retail program development within regulated markets.
- Experience managing complex supply chain operations and inventory planning.
Preferred Qualifications:
- Direct experience launching or scaling beverage brands in the Florida market.
- Knowledge of alcoholic beverage regulations and compliance requirements in Florida.
- Experience with e-commerce and direct-to-consumer beverage alcohol operations.
- Proven success in building and leading cross-functional partnerships.
- Experience with CRM systems and data analytics platforms.
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
-
Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
-
Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
-
Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
Similar Jobs
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
