Job Description
Position Summary:
- Develop, enhance and implement sales & trade marketing (channel & category development) strategies for Kraft Heinz Egypt market by channel, region and key customers,
Ensure the Improvement of Distribution, availability, & visibility, through the developed tactics and strategies.
- Co-Lead & Co-Organize KHC Internal cycles, while liaising with relative functions, S&OP, Marketing, Finance, Sales Channel Heads, & RGM
- Good connection with current distributors, channel heads, while ensuring category development for all in store merchandising, consumer promotions and activities.
Position Key Responsibilities:
Functional Scope:
• Lead, monitor and develop the GTM project progress and performance on ground with sales leaders, finance and external stakeholders from the region.
• Lead the Trade Marketing team & activities in terms of commercial development, as to ensure all the acceleration activities by channel are executed.
• Lead the sales support function as to support the business in terms of required analysis, performance animation, dashboards and monthly business reviews decks.
Commercial Development:
• Plan, track and assess the trade activities by channel through channels activity grids, postmortems, & qualitative feedback with field team.
• Achieve AOP in terms of value / volume through ensuring the trade & operations efficiency across all channels and proposing the corrective actions when needed.
• Lead the sales capability agenda, in terms of sales competencies and skill matrix development for all sales team by channel and layers.
• Provide insight on Channel & Category trends including shopper behavior and channel drivers for Sales & Marketing
• Co-Lead & Co-Organizing KHC Internal cycles, while liaising with relative functions, S&OP, Marketing, Finance, Sales Channel Heads, & RGM
• Coordinate with Demand and Supply, marketing and sales team for planning the demand cycle.
• Ensure the application of sales standards on operational execution in term of sales expansion & data analysis i.e. Maps, Reporting Tools, Census analysis to ensure smooth expansion plan execution.
• Continuously evaluate the effectiveness of current coverage / RTM & recommend corrective actions & follow up on execution
• Development of merchandising guidelines/Direction, including permanent POP materials display recommendations, and Plan-o-gram by category/channel in line with POP & Brand Vision and Objectives.
• Ensure Trade Spending optimization through applying best practices tools.
• Work closely with RSMs to align data collection and Sales trend analysis.
Qualifications:
• Education: Bachelor's Degree
• Work Experience: 7-10 years in FMCG Companies
• Language Knowledge: Excellent
Technical Skills
• Strong knowledge of local market
• Analytical and presentation Skills
• RTM & Trade channels understanding
• Knowledge of Trader / Consumer behavior
Soft Skills
• Communication Skills
• Problem Solving
• Negotiation Skills
Work relationships:
• Internally: Sales, Finance, S&OP, Marketing, and HR departments.
• Externally: Distributors (TT & AFH) MT specific accounts and 3rd party merchandising agency
Location(s)
El Tagamoa El Khames Commercial Office
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
What the Team is Saying
What We Do
Kraft Heinz is a global food company with a delicious heritage.
With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every table we touch.
We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet.
We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Work With Us
We believe that great people make great companies, and we’re growing something great here at Kraft Heinz.
Operating in over 20 global markets, across 9 functions, no matter your career goals, we have a seat at the table for you.
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Kraft Heinz Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week.
