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The Role
The Commercial Director, Franchise Sales will drive growth strategy for ACHQ, manage C-Level partnerships, lead teams, and oversee franchise sales negotiations.
Summary Generated by Built In
Are you a visionary commercial leader ready to be the driving force behind a new platform's explosive growth in the franchise industry?
As our next Commercial Director, Franchise Sales, you won't just be managing a sales pipeline—you'll be the architect of ActiveCampaign's dedicated franchise platform, ACHQ, into the global marketplace. You will be at the forefront of our business expansion, partnering directly with the VP of Partner Growth and C-level executives to define and execute the strategy that makes ACHQ the indispensable solution for marketing and revenue success in the franchise industry.
This is a mission for a true builder and thought leader who can translate a core platform vision into a tangible commercial strategy, lead a team, and shape the future trajectory of a major vertical for ActiveCampaign.
On a typical day, you might:
- Lead the comprehensive growth strategy and roadmap for bringing ACHQ to franchisors and franchisees.
- Act as a strategic partner and the definitive voice of ACHQ to C-level executives in the franchise marketplace.
- Collaborate cross-functionally with Product, Marketing, and Customer teams to refine our Ideal Customer Profile, market differentiation, and industry communications.
- Execute upon the strategy by identifying, targeting, and closing sales into incremental new partners, focusing on acquisition, revenue generation, and land-and-expand opportunities.
- Build and nurture a "community" of Franchises by acting as a thought leader, gathering critical market intelligence, and translating those needs into actionable feedback for internal teams to evolve the strategy and roadmap.
- Lead from the front by owning and managing key C-Level relationships, being highly present at industry trade fairs and shows, and personally driving major sales negotiations.
- Lead and inspire a growing team, being directly responsible for hiring key team members and setting a high-performance culture.
- Own commercial analyses that provide actionable insights into business metrics, issues, and opportunities, and develop and execute plans to realize measurable growth.
- Oversee all aspects of pricing and legal negotiations for franchise sales, working closely with internal support teams.
The Ideal candidate will bring:
- The ideal candidate will bring a blend of strategic vision, commercial execution, and leadership ability
- 10+ years of hands-on commercial leadership experience in SaaS, software, or high-growth technology companies, with a strong focus on driving top-line growth and building new market verticals.
- Proven deep understanding and passion for the tech landscape within the franchise industry, including experience leading platform sales and impacting franchise success.
- Demonstrated commercial success in previous roles, including directly holding and delivering revenue targets over quarters, particularly with building new business growth levers.
- Proven ability to lead high-performing, multi-functioning teams, coupled with the willingness and ability to lead from the front and work alongside your teams.
- Exceptional strategic thinking and problem-solving skills, with the ability to connect the dots, determine the ROI on partnership opportunities, and translate strategic directions into concrete action.
- A strong, sharp discipline around sales & revenue forecasting and a relentless attention to detail, coupled with a strategic vision for market opportunities.
- The ability to successfully lead through ambiguity and scale effectively across a large, cross-functional organization and distributed teams, driving a unified
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 1,000+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
Top Skills
AI
SaaS
Software
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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