Energy Capital & Power (ECP) is a leading Africa-focused energy events and media platform that connects governments, investors, and industry stakeholders across the oil, gas, power, and renewable energy sectors. Through high-level conferences, investment forums, and industry publications, ECP facilitates strategic dialogue and promotes investment opportunities across Africa’s energy landscape.
Job Description- Develop engaging, persuasive, and commercially effective copy for advertisements, brochures, websites, emails, social media, and other marketing materials.
- Ensure all written content reflects the company’s tone of voice, brand identity, and messaging strategy.
- Conduct thorough research on target audiences, industry trends, and competitors to create relevant and impactful content.
- Translate narratives into compelling commercial copy that drives awareness, interest, and event attendance.
- Tailor messaging for both local and international markets, ensuring relevance across different cultural and business contexts.
- Write SEO-friendly content to enhance website traffic and search engine visibility.
- Adapt messaging based on platform-specific needs—crafting distinct approaches for digital banners, social media, print materials, and long-form content.
- Work closely with content, design, marketing, and sales teams to develop campaigns that meet business objectives.
- Ensure all copy is polished, grammatically correct, and aligns with brand guidelines.
- Track and analyze the effectiveness of written content, refining strategies based on performance insights.
- Communicate with clients to understand their goals and deliver copy that aligns with their objectives.
- Diploma/Degree in Journalism, English, Marketing, Communications or similar
- 2 – 3 years’ demonstrable experience as a copywriter, preferably B2B
- Experience using HubSpot, WordPress, Canva, Adobe Suite and Google Analytics
- Experience working in an agency environment (advantageous)
Skills Required
- Diploma or degree in Journalism, English, Marketing, Communications or similar
- 2-3 years demonstrable experience as a copywriter
- Experience in B2B copywriting
- Experience using HubSpot, WordPress, Canva, Adobe Suite and Google Analytics
- Experience working in an agency environment
What We Do
Energy Capital & Power (ECP) is a leading investment platform focused on the energy and mining sectors, particularly in Africa. It connects governments, investors, and industry leaders through high-profile events, advisory services, and media platforms to accelerate project development and economic growth. By uniting the entire energy value chain, ECP facilitates global and intra-African investment, collaboration, and strategic partnerships across oil, gas, renewables, and mining.
