As a Commercial Business Analyst, your main focus will be to conduct customer segmentation, cohort analysis, and product performance reviews; Act as expert user of SQL and data platforms, supporting data extraction; and provide insights on campaign effectiveness, including conversion attribution and return on ad.
This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
- Insights and analytics
- Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for Commercial team
- Analyze full funnel web performance across .com and app, including traffic, user behavior, product performance, and sales
- Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
- Analyze sales, customer and web data to draw insights related to QCP, product, assortment and pricing
- Plan, support, and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
- Conduct customer segmentation, cohort analysis, and product performance reviews
- Implement tagging, tracking, and SEO analytics to ensure accurate data collection and improve visibility in owned channels
- Act as expert user of SQL and data platforms, supporting data extraction and team upskilling
- Collaboration
- Generate regular reports and dashboards with actionable insights for stakeholders
- Support Experience Lead, E-com Leads, Commercial Managers and Marketing team with analytics activities and share insights
Qualifications
Who You Are:
- Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or related field
- Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
- Strong knowledge of A/B testing methodologies and web tracking implementation
- Strong analytical, reporting, and presentation skills
- 2+ years’ web analytics experience, preferably in eCommerce or fashion retail
Additional Information
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary is $97,200
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
Skills Required
- Bachelor's degree in Business, Marketing, Data Science, Statistics, Economics, or related field
- Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
- Strong knowledge of A/B testing methodologies and web tracking implementation
- Strong analytical, reporting, and presentation skills
- 2+ years' web analytics experience
- Experience in eCommerce or fashion retail
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
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