Commerce Sr. Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate waste—the biggest growth killer of all—and scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity: Love Growth. Hate Waste.

We support 100% remote work for this role!

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

Overview:
As a Commerce Media Senior Strategist, you will lead the execution and optimization of sophisticated omnichannel marketing campaigns within the commerce media ecosystem. Leveraging your deep expertise, you will drive strategic insights and recommendations, ensuring exceptional client outcomes and advancing agency best practices.

Key Responsibilities

• Client-Centric:

  • Build, drive, and optimize successful omnichannel marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.

  • Foster strong working relationships with premier clients through effective communication across phone, email, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.

  • Develop sophisticated omnichannel commerce media strategies tailored to each client’s unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets.

  • Tailor client-facing communication and presentations based on audience, client personality, and executive-level attendance, ensuring alignment with client’s holistic business objectives.

• Product-Led:

  • Integrate Tinuiti’s product and technology suite into omnichannel strategies, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success.

  • Demonstrate expert fluency in Tinuiti's product app suite by utilizing the tool suite in day-to-day work, answering complex questions using the app, providing strategic feedback and improvement recommendations, and leveraging the app as a primary method of client communications.

• Data & Measurement Data-Driven:

  • Analyze complex cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients’ KPIs and the broader commerce media landscape.

  • Achieve Same Store Growth targets for clients you manage, using data analytics to drive decision-making and optimize campaign performance.

• Channel Specific Expertise & The Tinuiti Way:

  • Maintain expert-level knowledge of a variety of commerce media platforms, proactively educating clients and account team members on program updates and benefits, and ensuring annual certifications are up to date.

  • Spearhead innovative thought leadership across the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.

  • Act as a holistic business account leader for your book of business, leading account team peers to drive accountability, cross-channel synergy, and streamlined execution in your areas of expertise.

  • Delegate effectively to more junior commerce team members to execute strategies.

• Owner Mindset:

  • Proactively assess and diagnose omnichannel opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets, tracked by performance metrics and client outcomes.

  • Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.

  • Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of strategic objectives.

  • Take ownership of assigned accounts by proactively managing day-to-day operations, ensuring all deliverables are quality-checked, and consistently monitoring performance to confirm the account is running as intended.

Professional & Technical Qualifications:

• 7-10 years of experience in commerce media, paid commerce, or senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of $500k+.

• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred

• Experience with Skai, Analytic Index, Pacvue, and Helium10 preferred.

The hiring salary range for this role is $100,000 - $120,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.