We have flexibility for this role to be based at our corporate headquarters in Chicago or remotely in the Grand Rapids, MI, metro area.
Reporting to our Director of Commerce Marketing, you will lead annual marketing plan development, retailer media strategy, budget management, and marketing program execution and analysis to help us win with regional grocery customers. You will own marketing relationships for Meijer, Hy-Vee, and Wakefern, partnering across Sales, Brand, eCommerce, agency, and customer teams to deliver omni-channel marketing programs that drive growth, shopper engagement, and business results.
A Taste of Your Responsibilities
- Develop holistic, omni-channel commerce marketing plans in partnership with customers, Sales, Category Leadership, Brand teams, eCommerce, agency partners, and other internal stakeholders.
- Create all components of annual commerce marketing plans, including objectives, agency briefs, creative development, tactic selection, execution, and budget management.
- Identify innovative go-to-market media and communication opportunities by leveraging shopper insights, consumer behavior trends, and emerging retail media capabilities.
- Analyze marketing program performance against key performance indicators and industry benchmarks to optimize future investments and improve effectiveness.
- Partner with Brand teams to align marketing investment strategies, creative development, and retail activation opportunities.
- Manage agency partners to ensure successful execution of marketing initiatives and achievement of program objectives.
- Oversee annual marketing investment allocation and ongoing budget tracking to maximize return on investment.
- Collaborate with Customer Marketing, Merchandising, eCommerce, and Retail Media Network teams to support new item launches, marketing plan development, and program execution.
- Partner with eCommerce and Sales teams to improve digital shelf content and retailer search performance, driving sales growth, share of voice, and repeat purchase.
Ingredients Required for Your Success
- Bachelor’s degree required.
- Advanced Microsoft Excel skills for data analysis.
- Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments, preferably within the consumer packaged goods industry.
- Expertise in digital marketing and eCommerce, including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search.
- Strong collaboration skills with experience building partnerships across Sales, Brand teams, marketing resources, agency partners, and retailers.
- Excellent verbal and written communication skills that demonstrate strategic thinking and drive action.
- Strong analytical skills with experience leveraging consumer insights, performance data, and marketing measurement to influence decisions and optimize investments.
- Agility to manage multiple initiatives simultaneously, balance long-term planning with evolving business needs, and respond effectively to changing priorities.
- Curiosity and a continuous learning mindset.
Number of Days in Office: 3
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Compensation
Pay Range:$109,000-$159,000The annual salary listed above is the expected offering for this position. An employee’s actual annual salary will be based on but not limited to: location, relevant experience/level and skillset, while balancing internal Conagra employees’ equity. Conagra Brands will comply with applicable law regarding minimum salaries for exempt employees.
Our Benefits
We care about your total well-being and will support you with the following, subject to your location and role:
Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities
Our Company
At Conagra Brands, we have a rich heritage of making great food. We aspire to have the most impactful, energized and inclusive culture in food. As a member of our 18,000+ person team across 40+ locations, you are empowered to reach your potential, make an impact and own your career. We're in the business of building champions – within our people and our iconic brands like Birds Eye®, Slim Jim® and Reddi-Wip®.
Our focus on innovation extends beyond making great food, it also reflects our commitment to embracing new solutions that positively impact our team, the communities we serve and the health of our planet. Foodies Welcome.
Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to sex, race, color, religion, ethnic or national origin, gender, sexual orientation, gender identity or expression, age, pregnancy, leave status, disability, veteran status, genetic information and/or any other characteristic or status protected by national, federal, state or local law. Reasonable accommodation may be made upon request.
Skills Required
- Bachelor's degree
- Advanced Microsoft Excel skills for data analysis
- Five years of experience in Brand Marketing, Shopper Marketing, Sales, Digital Marketing, eCommerce, or Agency environments (preferably CPG)
- Expertise in digital marketing and eCommerce including retailer media platforms, mobile, social media, digital shelf optimization, and retailer search
- Strong collaboration skills with cross-functional teams and retail partners
- Excellent verbal and written communication skills demonstrating strategic thinking
- Strong analytical skills using consumer insights and performance data to optimize investments
- Ability to manage multiple initiatives, balance long-term planning with changing priorities
- Curiosity and continuous learning mindset
Conagra Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Conagra Brands and has not been reviewed or approved by Conagra Brands.
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Retirement Support — 401(k) plans with company matching and additional company contributions, plus pension eligibility for certain groups, strengthen long‑term savings. Plan design and vesting are described as straightforward and beneficial.
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Healthcare Strength — Medical, dental, and vision coverage starts on day one for many roles and includes wellness, mental health, and transgender health benefits. Life and disability insurance further broaden protection.
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Strong & Reliable Incentives — Bonuses, profit sharing, and incentive opportunities are included broadly, with an annual incentive plan spanning career levels. Payouts and upfront clarity about bonus eligibility are characterized as dependable.
Conagra Brands Insights
What We Do
Conagra has the most impactful, energized and inclusive culture in food. Our diverse team embraces debate to challenge marketplace/business conventions. We are respected for our great brands, great food, great margins and consistent results. We combine a rich heritage with a sharpened focus and entrepreneurial spirit. Conagra’s portfolio of iconic and emerging food brands continues to evolve to offer contemporary choices for every occasion. We are a 100 year-old company with a startup attitude - an imperative to transform how we do business. What’s not changing? Our timeless values: integrity, external focus, broad-mindedness, agility, leadership by all, and a focus on results.
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