Market Editor, Allure

Posted 16 Days Ago
Be an Early Applicant
New York, NY
In-Office
75K-95K Annually
Mid level
Digital Media
The Role
The Commerce Editor oversees Allure's shopping content, managing curation and projects to enhance revenue and audience engagement while maintaining brand integrity. Key responsibilities include creating SEO-driven content, executing tentpole projects, and optimizing merchant selections, all while leveraging data for effective strategies.
Summary Generated by Built In
Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others.Job Description

Location:

New York, NY

Condé Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company’s portfolio includes many of the world’s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit and Wired, among others. Condé Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.

The Market Editor is an integral role on Allure’s shopping team, overseeing commerce curation and project execution to grow revenue and audience while upholding brand authority. This role requires strong beauty market knowledge, editorial judgment, and project management skills to juggle multiple priorities across web, newsletters, social, and off-platform initiatives. 

This Editor should be passionate about shopping across every beauty touchpoint and possess a strong background in market and merchandising, whilst being competent in writing and editing. The ideal candidate is confident in content execution with the ability to spot trends, pitch and write stories, and create social- and video-first content. This Editor will deliver compelling visuals to drive affiliate-linked product and original video and imagery shot under the Allure product review methodology and ethos.

The ideal candidate also enjoys data-led analysis and pitching new ways to engage our audience around shopping-driven experiences on all our digital platforms, including social, newsletter, original content, and storefront. This role reports into the Allure Shopping Director.

Key Responsibilities

  • Conceive, assign, write, and edit Allure shopping content (including new, evergreen, storefront, and additional content for contributors) with SEO and Social best practices

  • Own Product Listing Pages (PLPs) from ideation through performance reporting, across evergreen content and tentpole projects 

  • Work with content leads to organize and execute commerce tentpoles and special projects in conjunction with the editorial team, including Black Friday, Amazon Prime Day, Best of Beauty, Readers’ Choice Awards, and more

  • Assist in brand partnership execution

  • Keep the Allure Shopping storefront up to date and best in class with product pulls and merchandising across all pages

  • Optimize merchant selection and pitch and/or approve market lists in evergreen content, ensuring strong merchandising, audience relevance, and trend awareness

  • Maintain a calendar of market projects, ensuring strong communication between commerce, editorial, creative, video, and audience development teams 

  • Own market in commerce newsletters, including content and product curation and optimization, and writing and editing copy as needed 

  • Conduct exploration into emerging storefront platforms and technologies (i.e., Amazon Storefront, native checkout, shopping via IRL events, etc.)

  • Integrate and monitor multimedia product storytelling in Allure shopping experiences via new CMS feature adoption for the team 

  • Analyze data (DASH, Parsley, Mode, etc.) to identify growth opportunities and refine output to achieve goals 

  • Concept and support original shoots with the shopping and Allure visuals team, e.g., partnerships, editor-led shoots, and more, from start to finish

  • Manage workflow and mentor a roster of commerce freelancers 

  • Capture UGC (static and video) for various market initiatives and general Allure shopping needs 

  • Ensure Allure is informed about the latest beauty trends and effective shoppable content

Qualifications

  • 4+ years editing commerce content in digital media 

  • Highly organized self-starter with excellent communication skills 

  • Advanced commerce knowledge and a data-driven approach to content creation

  • Mastery of web and commerce analytics, plus strong ability to measure, report on, and drive strategy based on findings

  • Experience analyzing performance across beauty product categories, retailers, and content types to optimize for revenue generation

  • Experience working with freelancers

  • Comfortable appearing on camera

  • Ideal candidate will have their own relationships with brands, PRs, and retailers 

  • The ability to work cross-functionally with editorial, partnerships, product, audience, sales, analytics, and third-party partners 

At Condé Nast, we value diversity of background, views, and cultures. We celebrate people for their personal qualities, their skills, and their contributions. And we recognize the power our brands have to influence and shape culture, catalyze action, and help make our world a better place for all. For more information, please visit condenast.com and follow @CondeNast and @CondeNastCareer on Twitter and @condenastcareers on Instagram.

Condé Nast is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status, and other legally protected characteristics

The expected base salary range for this position is from $75,000-$95,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

This is a guild position.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

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The Company
HQ: New York, NY
7,216 Employees

What We Do

Condé Nast is a global media company, home to iconic brands including Vogue, The New Yorker, GQ, Glamour, AD, Vanity Fair and Wired, among many others. The company's award-winning content reaches 88 million consumers in print, 419 million in digital and 432 million across social platforms, and generates more than 1 billion video views each month.

The company is headquartered in New York and London, and operates in 32 markets worldwide including China, France, Germany, India, Italy, Japan, Mexico and Latin America, Russia, Spain and Taiwan. Launched in 2011, Condé Nast Entertainment is an award-winning production and distribution studio that creates programming across film, television, social and digital video and virtual reality.

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