College Brand Manager

Job Description

Scope of Work

For each college, Brand Managers will focus on key objectives and responsibilities, including:

• ANNUAL REPORTS/MAGAZINES: Based on input from college administration and faculty, write compelling content for annual reports or magazines and identify photography to support the report’s message; collaborate with design and production colleagues to ensure a high-quality deliverable that has an Embry-Riddle-brand consistency. Release dates of the reports will be staggered throughout the year to optimize the CBM’s efforts. Colleges will be responsible for distribution.

• SOCIAL MEDIA PRESENCE: Contribute strategic content to Embry-Riddle’s primary college-level social media accounts (e.g., Instagram, Facebook, LinkedIn, Twitter), in support of Embry-Riddle’s SIT goals.

• NEWSLETTERS/EMAIL MARKETING: Partner with college stakeholders to plan, write and send electronic communications to diverse audiences.

• WEBSITE UPDATES: Regularly update and maintain college-specific web pages to ensure content is current, accurate and engaging. Collaborate with faculty and staff to gather relevant information and highlight achievements, research, faculty, labs and events. Utilize best practices for SEO and web accessibility to enhance user experience and drive traffic.

• EARNED MEDIA: Work with college faculty and administration to identify college-based stories of interest to reporters. Recommend content for external and internal deployment by the Embry-Riddle News Team.

• SPEAKER SERIES/SPECIAL EVENTS: Provide promotion plans for college-based speaker series or special events.

• INDUSTRY ADVISORY BOARD (IAB) COMMUNICATIONS: Support communication with industry advisory board members.

• MARKETING COORDINATION: Coordinate with marketing colleagues to ensure alignment and consistency of branding graphics and value proposition statements

Responsibilities

Strategic Communications and Marketing Leadership

• Works directly with college leadership to develop external marketing and communication initiatives, ensuring that these efforts not only contribute to the success of each College at Embry-Riddle but are also aligned with the strategic vision and distinctive brand of the University.

• Develops a robust and data-driven understanding of the Colleges’ target audiences and influencers that is relative to the attitudes, opinions and behaviors that drive levels of positive engagement and revenue impact by core stakeholders.

• Creates marketing and communications programs and initiatives to address short- and long-term opportunities and needs, within specified timelines and within available college resources.

• Utilizes a broad set of channels - including email and social media - to design and execute strategies and data-informed tactics that increase brand awareness.

Brand Identity

• Collaborates with the Creative Strategy & Brand Management team to design themes and tone for the Colleges’ publications, annual report, event marketing and other college and school publications related to major initiatives.

Multi-Platform Writing and Coordination

• Writes original material for publication via articles, reports, newsletters, etc.

• Writes or edits all high-profile content and pieces for style as well as tone and structure.

• Confers with the dean, program coordinators, faculty and staff regarding articles, reports, newsletters, etc.

• Collaborates with the News, Development, Multimedia, Social Media and Web teams to provide newsworthy information for distribution across appropriate channels.

Management & Supervision

• Manages all critical projects and leads or supervises project teams responsible for wide-reaching impact or high-profile assignments in support of the Colleges.

• Establishes and oversees project timelines.

Qualifications

• Master's degree in a communications field such as public relations, marketing or other related areas.
• Expertise in multiple specialty communications areas (design, writing, marketing, communications strategy, branding, etc.).
• Experience conducting communications and marketing work at an institution of higher education. Bachelor's degree in a communications field such as public relations, communications, marketing or other related areas.
• Five years of progressively responsible relevant experience, or an equivalent combination of education, training and experience.
• Relevant experience in multiple specialty areas (e.g., aviation/aerospace); ability to work collaboratively with other communications professionals including writers, editors, graphic designers, web designers/developers, photographers and video production professionals.