CoBrand Sales and Product Strategy Head

Posted 2 Days Ago
Be an Early Applicant
2 Locations
In-Office
157K-192K Annually
Expert/Leader
Fintech
The Role
Lead the Edward Jones cobrand card program with full P&L responsibility. Own partner relationships, product strategy, digital-first customer experiences, acquisition, risk-based growth, servicing excellence, and cross-functional execution to drive portfolio growth and customer engagement.
Summary Generated by Built In

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

U.S. Bank is seeking a strategic and results -driven General Manager to lead our Edward Jones
(EJ) cobrand card program . This role has full P&L accountability and is responsible for the endto-
end strategy, performance, and evolution of the business, working closely with the partner ,
Edward Jones . This role will lead the partner relationship , drive growth and long -term value
while meeting enterprise return and risk expectations.
U.S. Bank and Edward Jones launched a unique, award -winning program named Everyday
Solutions in Q4 2025, which enables EJ advisors to offer credit card and banking solutions to
their clients. This is a critical, high growth , high visibility program for U.S. Bank. This GM will be
responsible for the cobrand card business , which is core to the overall solution .
This leader will work directly with EJ leadership to develop and execute strategic plans, create
world -class customer service experiences, ensure seamless partner integration , lead executive -
level discussions, and coordinate all internal and external activities associated with managing
the portfolio. The role will report to the Head of Financial Services Cobrand Cards and lead
cross functional teams to plan and drive execution of initiatives with quality and pace .
Th is role will be responsible for managing and growing the card program and customer
engagement in close collaboration with our cobrand partner. They will be responsible for
managing the cobrand relationship including day to day execution , jointly developing strategies ,
and negotiati ng new initiatives and any new contract terms . The successful candidate will
collaborate closely with the company’s leadership team and applicable business partners to
build and deepen customer relationships to bring best -in-class products, digital capabilities and
experiences . They will demonstrate strong leadership and drive a culture of inclusivity,
accountability and execution.
KEY RESPONSIBILITIES
• Full Portfolio and P&L Ownership: Serve as General Manager accountable for the EJ
cobrand card program , representing over 150 k clients and over $2B in sales, projected
to continue to grow double digits.
• Partner Management: Lead cobrand partner relationships and contracts, including
owning senior relationships, driving joint execution of initiatives, and negotiating
decisions that drive mutual upside
• Product Strategy & Modernization: Lead the design and execution of a next generation
cobrand product suite and feature set , leveraging partner assets and programs, that
addresses evolving customer needs and drives engagement in the partner context
• Customer Value & Experience: Develop compelling benefits and experiences
leveraging partner assets that customers actively use and value across spending,
borrowing, and redemption moments
• Customer Acquisition & Onboarding: Grow new customer acquisition through
targeted marketing strategies, effective activation of cobrand partner channels, and
streamlined onboarding experiences that convert prospects into loyal customers —
making it easy to apply, get approved, and begin using confidently from day one.
Digital -First Experience Design : Reimagine end-to-end customer interactions through
a digital -first (mobile -led) lens, delivering seamless, intuitive, and data -informed
experiences, seamlessly straddling US Bank and partner ecosystems, to strengthen
customer engagement.
• Sustainable Growth & Risk Management: Drive portfolio growth within defined return
and loss hurdles through disciplined, risk -based pricing and decisioning integrated
across the full customer lifecycle.
• Servicing Excellence & Advocacy: Maintain a relentless focus on identifying and
eliminating customer pain points, ensuring every servicing interaction is seamless,
intuitive, efficient, and contributes to higher customer advocacy scores.

QUALIFICATIONS
• Extensive senior leadership experience managing large scale financial products with P&L
responsibility
• Proven track record of leading high -performing teams in a dynamic, fast -paced environment
• Demonstrated ability to lead cross functional teams across product, marketing, risk, technology, finance and operations
• Strong executive presence with the ability to champion change across the organization and influence senior management and leaders at all levels of the organization
• Strategic thinker with a bias for action and results
• Deep understanding of partner relationship management and co -branded credit card programs . Ability to negotiate mutually valuable outcomes with partners
• Expertise in navigating complex regulatory environments and ensuring compliance
• Ability to lead through ambiguity and drive innovation in product and service delivery
• Passion for customer experience and delivering best -in-class customer solutions
• Collaborative leadership style with a focus on mentorship and talent development
WHY U.S. BANK
At U.S. Bank, we’re committed to building meaningful relationships and delivering trusted
solutions that help our customers and communities thrive. This role offers the opportunity to
shape the future of the payments business , working with collaborative, purpose -driven leaders across the organization.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

  • Healthcare (medical, dental, vision)

  • Basic term and optional term life insurance

  • Short-term and long-term disability

  • Pregnancy disability and parental leave

  • 401(k) and employer-funded retirement plan

  • Paid vacation (from two to five weeks depending on salary grade and tenure)

  • Up to 11 paid holiday opportunities

  • Adoption assistance

  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $157,230.00 - 192,170.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.

Skills Required

  • Extensive senior leadership experience managing large scale financial products with P&L responsibility
  • Proven track record of leading high-performing teams in fast-paced environments
  • Demonstrated ability to lead cross-functional teams across product, marketing, risk, technology, finance and operations
  • Strong executive presence with ability to influence senior management and lead organizational change
  • Strategic thinker with bias for action and results
  • Deep understanding of partner relationship management and co-branded credit card programs
  • Ability to negotiate mutually valuable outcomes and contract terms with partners
  • Expertise in navigating complex regulatory environments and ensuring compliance
  • Ability to lead through ambiguity and drive innovation in product and service delivery
  • Passion for customer experience and delivering best-in-class customer solutions
  • Collaborative leadership style with focus on mentorship and talent development

US Bank Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about US Bank and has not been reviewed or approved by US Bank.

  • Retirement Support The package pairs a pension with a matched 401(k), strengthening long‑term financial security. Retirement programs and other financial safeguards are presented as comprehensive.
  • Leave & Time Off Breadth Paid vacation, sick time, numerous holidays, and dedicated volunteer hours provide meaningful time away. Additional time off with tenure and options to expand PTO bolster flexibility.
  • Healthcare Strength Medical, dental, and vision coverage with HSA/FSA options and wellness resources are described as robust. Health insurance is characterized as top‑notch in multiple descriptions.

US Bank Insights

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The Company
HQ: Minneapolis, MN

What We Do

We believe in putting people first, and our dedication to making ethical decisions and doing the right thing is at the heart of what we do. We're proud to be named by Ethisphere as a 2018 World's Most Ethical Company.

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