Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
销售顾问是 Coach 品牌的一线大使。您将为顾客提供高端、个性化的购物体验，达成个人及门店销售目标，并支持日常运营工作。该岗位融合了奢侈品零售服务、全渠道销售技巧与团队协作精神，致力于
提升品牌忠诚度与业绩增长。
主要职责
- 作为品牌大使，严格遵循《Coach 风格与服务指南》标准，展现品牌价值。
- 通过个性化搭配建议、产品专业知识和时尚洞察，建立长期客户关系。
- 通过交叉销售、向上销售及定制化推荐，积极促进销售转化。
- 熟练运用移动 POS 系统、客户关系管理（Clienteling）工具及社交销售平台（包括短视频内容），有效采集客户数据并推动复购。
- 制定并执行个人销售计划，达成或超越个人及团队的关键绩效指标（KPI）。
- 主动开发新客户，维护现有客户关系，并通过及时跟进促成成交。
- 在销售区域保持高能量状态，灵活应对多位顾客需求，并根据业务节奏调整销售策略。
- 高效完成日常运营任务（如收银、库存处理、补货、视觉陈列等），同时始终维持高标准的服务体验。
- 确保销售区与仓库整洁、有序、货品充足；严格遵守零售政策、POS 操作规范及资产保护流程。
- 高效处理各类交易（包括购买、退货、换货及线上订单自提）。
- 协助库存周期管理：接收货品、上架陈列、跟踪商品流转。
- 根据需要支援团队成员在其他职能区域的工作。
- 营造协作、互信的团队氛围，积极推动团队整体表现。
- 积极参与品牌活动、培训项目及多元包容倡议。
- 乐于接受反馈，灵活调整行为，始终保持冷静、专业的职业风范。
工作内容：
- 根据Coach的标准提供优质顾客服务
- 融入团队，达成并超越业绩目标
- 执行日常店铺运营工作
- 确保与同事、主管以及外部的合作伙伴的有效沟通
任职资格：
- 专科及以上学历
- 2年及以上零售或奢侈品行业销售经验
- 诚恳有礼，积极主动，具有良好的销售技巧
- 具备出色口头的沟通能力
- 优秀的团队合作精神
注：本文件仅作为岗位职责与要求的示例，不构成对所有绩效要求的完整列举。
Top Skills
What the Team is Saying
What We Do
A tapestry is made of many threads woven into one story. So are we. Our global house of brands unites the magic of Coach and Kate Spade New York. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.
Why Work With Us
We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible. At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed.
Gallery
Tapestry - Coach and Kate Spade Teams
Tapestry - Coach and Kate Spade Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
