At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success.
Summary of the Job:
About This Role:
Job Specific Responsibilities/Accountabilities:
- Strategic Behavior Planning
Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle. - Business & Customer Insight
Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings. - Integrated Marketing Plan Development
Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement. Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems. - Cross-Functional Optimization and Support
Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management. Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage. - Profitability & Channel Efficiency
Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels. - Campaign Performance & P&L Input
Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance.
The Ideal Candidate for This Role:
Key Skills:
- Strategic Marketing Planning - Expert ability to develop integrated marketing strategies that drive specific customer behaviors aligned with business objectives across the full customer lifecycle
- Business & Market Intelligence – Ability to incorporate complex business goals, customer insights, competitive analysis, and product knowledge into actionable marketing strategies
- Financial & Performance Analysis - Analyze campaign performance, managing marketing P&Ls, optimizing channel economics, and ensuring marketing strategies support profitability goals
- Cross-Functional Leadership - Collaborates with Performance Marketing, Product, and Vertical teams to optimize acquisition funnels and execute cohesive marketing initiatives across channels
- Customer Journey Expertise - Deep understanding of customer acquisition, engagement, and retention strategies with ability to develop targeted marketing approaches for each lifecycle stage
Minimum Qualifications:
Required:
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes.
- Experience working with executives and senior leaders, advising on customer acquisition and retention.
- Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders.
- Up to 20% travel
Desired:
- Experience working in financial services, credit card or related industries is a strong advantage.
Compensation:
Compensation range (base pay): $81,662.00-$134,741.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment:
It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs.Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/.
For additional information regarding compensation and benefits, e-mail FNBO at [email protected]. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20260760Equal Opportunity & Belonging:
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey.
Learn more here.
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
Click here to download 'EEO is The Law' Self-Print Poster
Click here to download 'EEO is The Law' Supplement for Federal Contractors
Click here to download 'EEO is The Law' GINA Supplement
FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
Application Deadline:
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
Skills Required
- Bachelor's degree in Marketing, Business Administration, or a related field
- 7+ years of experience in marketing driving business strategy through analytics, data, and defined outcomes
- Experience working with executives and senior leaders, advising on customer acquisition and retention
- Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders
- Up to 20% travel
- Experience working in financial services, credit card or related industries
Fnbo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Fnbo and has not been reviewed or approved by Fnbo.
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Retirement Support — Retirement plans include a matching 401(k) with an additional company contribution and other savings programs such as pension, stock bonus, and profit sharing. These features are portrayed as a strong component of total rewards.
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Parental & Family Support — Family supports include paid caregiving time for birth or adoption and for serious family health needs, caregiver leave, new‑parent assistance, and childcare resources. These offerings are highlighted as helpful for employees balancing work and family.
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Leave & Time Off Breadth — Time away is described as generous, combining paid time off with a broad set of observed holidays. Volunteer time off further adds flexibility for personal and community needs.
Fnbo Insights
What We Do
For more than 165 years, FNBO, a subsidiary of First National of Nebraska, has set the standard for outstanding customer service coupled with some of the most innovative financial products in the industry. When it opened in 1857, FNBO was a local bank that served only Omaha and the surrounding communities. Today, FNBO has locations in eight states and more than 6.6 million customers across the country. First National of Nebraska and its affiliates have nearly $30 billion in managed assets and 5,000 employee associates. We've come a long way in the last century and a half. As you browse through our site, we think you'll understand why we've been so successful – and why we're so excited about what the future holds for our customers and our organization. Check us out at www.fnbo.com.
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