Co-Brand Card Audience Modernization Associate

Posted 4 Days Ago
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Wilmington, DE
Hybrid
Entry level
Financial Services
We’re one of the world’s biggest technology-driven companies
The Role
Support Co-Brand Card Marketing strategies through audience management, data analysis, and collaboration with various teams for targeted marketing efforts.
Summary Generated by Built In
Job Description
The Marketing Transformation team focuses on accelerating audience modernization to support Co-Brand Card Marketing strategies. By partnering closely with Card Marketing, Marketing Ops, Data and Analytics, and various Product/Tech teams, the team aims to understand and implement targeted Co-Branded Card Marketing strategies and goals. Success is achieved through the development and adoption of data and capabilities, delivering timely and personalized messages and experiences across all communication channels.
As a Co-Brand Card Audience Modernization Associate on the Marketing Transformation team, you will be a trusted advisor to marketing strategy, execution, and analytics teams across the Co-Band Credit Card business unit. You will learn from existing teams who support targeted audiences using established processes. You will support creation and adoption of new processes to deliver comparable or better results using modernized audience data and platforms. You will need to use and improve practices being created for end-to-end targeted audience creation and message personalization on our latest platforms.
Job Responsibilities:
  • Operate with management support and clearly-defined objectives as a flexible, analytical problem-solver who can navigate Co-Brand Card marketing and audience management, and develop a passion for enabling our target state for personalized, omni-channel marketing.
  • Learn and understand existing audience management processes and tools through review of existing documentation and training material, and partnerships with current experts.
  • Collaborate with team members and business partners to understand Co-Brand marketing strategies and needs.
  • Support target-state audience management strategies, platforms, data, and their adoption.
  • Review existing Co-Brand Card Marketing campaigns and strategies, decompose into plain-language description of the information needed to target and execute them. Partner with your team and partners to identify best sources for that information. Where the data requires transformation, generate build-ready requirements for a Tech team to engineer, test, and move to production environment.
  • Document your work to support creation of repeatable processes. This will be useful for training and knowledge sharing, and should identify any control or compliance needs and activities that can be raised with experts in those areas.
  • Participate in the Audience Modernization Program to help deliver on the prioritized needs of Co-Brand Card Marketing.
  • Manage and track progress on plans to replace existing list- and attribute-based audiences to modern-build audiences for Co-Brand campaigns. This will be done in close partnership with current Audience Management, Marketing, and Marketing Ops teams.

Required Qualifications, capabilities and skills:
  • Bachelor's degree with 1 year of related experience.
  • Strong analytical thinking and problem-solving skills - ability to identify and describe the components of problems so options to solve them can be understood and compared.
  • Ability to learn new context, process, and skills with manager and team support.
  • Ability to balance multiple priorities/projects concurrently, communicating risks and issues timely and with clarity for resolution.
  • Clear and direct verbal and written communications - identify and describe important parts so partners understand.
  • Ability to navigate a large, matrixed organization, working well with partners to support cooperation and progress.
  • Ability to write and edit clear documentation to support consistency, training, and knowledge sharing.
  • Adaptability to changing information, goals, and environment.
  • Experience coding in SAS, SQL, or other commonly-used, large-data analytical language.
  • Ability to organize and execute work with attention to details.
  • Consistently be the partner that stakeholders and team members are happy to work with.

Preferred Qualifications, capabilities and skills:
  • Ability to listen, observe, acknowledge, and lead by example, providing succinct and clear recommendations to partners and stakeholders.
  • A background in marketing operations, direct marketing or data analysis.
  • Experience understanding and operating within processes requiring strong governance standards and practices, with a strong understanding of both "what" and "why" of the operating model.
  • Familiarity with JSON format and modern data structures, public cloud and high-frequency, high-volume data technologies, and LLM prompt engineering and/or creation of AI Agents.

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

Top Skills

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SAS
SQL

What the Team is Saying

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The Company
HQ: New York, NY
289,097 Employees
Year Founded: 1799

What We Do

JPMorgan Chase & Co. (NYSE: JPM) is a leading global financial services firm with assets of $3.7 trillion and operations worldwide. The firm is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing, and asset management. A component of the Dow Jones Industrial Average, JPMorgan Chase & Co. serves millions of consumers in the United States and many of the world’s most prominent corporate, institutional and government clients under its J.P. Morgan and Chase brands.

Technology fuels every aspect of our company and is at the heart of everything we do. With over 50,000 technologists globally and an annual tech spend of $12 billion, we are dedicated to improving the design, analytics, development, coding, testing and application programming that goes into creating high quality software and new products.

Learn more about technology at our firm, explore resources from our Distinguished Engineers, AI & ML researchers, and other experts; access the latest episode of our TechTrends podcast, and more at www.jpmorgan.com/technology. Information about JPMorgan Chase & Co. is available at www.jpmorganchase.com.

©2023 JPMorgan Chase & Co. All rights reserved. JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans.

Why Work With Us

Our technologists work on a diverse range of solutions that include strategic technology initiatives, big data, mobile, electronic payments, machine learning, cybersecurity, enterprise cloud development, and other state-of-the-art technologies.

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