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About This Role:
Forrester Research is seeking an Executive Partner to work with B2B CMOs, to help them imagine the possibilities of change that can propel growth for their organization and then make that change a reality. Our Forrester Decisions VIP Leader service tier meets the unique needs of these important clients, typically the most senior marketing leaders at $1B+ organizations. These clients have overall responsibility to lead the shift to customer obsession, define a customer experience aligned with the brand promise, and establish the marketing strategy and operating model to deliver business outcomes both today and into the future.
The CMO Executive Partner will be responsible for developing and maintaining strong relationships with clients. This individual will serve as a strategic business advisor by advising them, pushing their thinking, coaching them, and providing them with actionable feedback on their activities and deliverables. The CMO Executive Partner also supports new business development both within existing client accounts and for new accounts. This position reports to the VP and VIP team lead — Forrester Decisions for B2B marketing executives.
The CMO Executive Partner is accountable for client value delivery, satisfaction, retention, ongoing engagement, and new business growth. They must possess executive-level marketing experience, a strong presence, and a strategic mindset to challenge CMO clients’ thinking and help actualize change.
Job Description:
The CMO Executive Partner will work as part of a high-performing team with a strong emphasis on collaborating with others in all aspects of the job. They are expected to:
- Serve as a strategic business advisor to VIP Leader clients by advising them, pushing their thinking, coaching them, and providing them with actionable feedback on their activities and deliverables.
- Actively engage clients to understand their key initiatives and help them realize defined business outcomes.
- Build and maintain client engagement plans that enable the ongoing delivery of client value.
- Work with account executives and customer success teams to ensure a seamless, professional, and proactive account management experience that allows for impactful delivery of research and guidance.
- Directly impact Forrester’s business goals, including client satisfaction and retention, account enrichment and new bookings (within accounts as well as for new accounts).
- Build strong connections with other Forrester functions, including other research teams, consulting, and data engagement to represent all of Forrester and bring Forrester resources to bear with CMO clients.
- Provide support to Forrester’s sales organization, including participation in proof-of-concept calls with prospective clients.
- Actively participate in research ideation and content planning as a thought partner and collaborator to research teams, especially to represent the most pressing priorities of CMOs.
Job Requirements:
- At least 15+ years’ proven experience in senior B2B marketing leadership roles (as a CMO or direct report to a CMO).
- Experience with client service with executives at large multinational organizations.
- Be intimately familiar with B2B CMO best practices and the challenges facing these professionals across multiple industries (B2B2C experience a plus).
- A professional presence with the ability to create positive impressions with C-suite executives through all channels of communication.
- Strong collaboration, partnering, and influencing skills — getting the most and best out of collaborative relationships; keeping people informed; as well as influencing and partnering to ensure success.
- Embody Forrester’s values of client, collaboration, courage, integrity, and quality.
- Superior presentation skills.
Please note that the base salary range indicated here is inclusive of all applicable US geographies listed in this requisition, with the exception of New York City and San Francisco. This salary range is based upon the position as described in the job listing. The offered compensation may vary within this range and is dependent upon the successful candidate’s primary work location, experience, training, education, and credentials.
Base salary range: $141,000-231,000
Base salary range for New York City, NY & San Francisco, CA: $163,000 – 265,000
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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ExemptHere at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.
Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
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What We Do
Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients
