The Role
The CMO Advisor will enhance product marketing strategies, implement a TVL deposit funnel, run partner co-marketing initiatives, and mentor a growing team while measuring effectiveness through dashboards and metrics.
Summary Generated by Built In
We’re hiring a CMO Advisor to clarify our narrative, instrument a TVL→deposit funnel with a weekly dashboard, run partner co-marketing (Pendle/DEX/CEX), and coach a young team.
This is an advisor role:
You design the engine and enable the team to run it.
Type: Advisor (contract)
• Time: 8–15 hrs/week (90 days), then 2–4 hrs/month
• Comp: Equity + $TMAI only (no cash)
• Reporting to: CEO
• Location: Austin preferred; open to remote
What You’ll Do (Responsibilities)
- Own product marketing (ICP, message, updated site/docs) that drives connects and deposits.
- Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention).
- Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 2–3 paid channels.
- Define and execute three experiments with clear keep/kill rules (e.g., CAC payback ≤6 months on qualified deposits).
- Coach the team; leave playbooks, briefs, and dashboards they can run.
What You Won’t Do (Scope guardrails)
- Not a figurehead CMO; this is hands-on growth, not brand theater.
- No ownership of liquidity incentives or emissions (owned by $TMAI: Petros/Ayush).
- No unilateral promo commitments; align with finance and listings cadence.
Qualifications
- Must-have
- 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices).
- Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins.
- Ability to build and ship dashboards; strong creative briefs and clear writing.
- Nice-to-have
- Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions.
Success Metrics (first 90 days)
- TVL: agreed lift (e.g., +$1–2M net new) with ≥30% partner/organic contribution.
- Efficiency: channel tests with CAC payback ≤6 months on qualified deposits.
- Operating system: weekly dashboard, distribution calendar, partner kits, and team playbooks in use.
How to Apply
- Share:
- 1) a redacted funnel/dashboard (or list the 8 weekly metrics you track)
- 2) a campaign that moved deposits/TVL with CAC/payback, 3) a brief partner co-marketing plan outline you authored.
Token Metrics delivers AI-driven crypto indices and analytics. We’re concentrating liquidity across key venues and preparing for public-market paths. Marketing is lean and hungry; we need a hands-on growth coach to turn narrative into deposits and TVL.
Top Skills
Crypto
Dashboard
Data Analytics
Marketing Automation
Tvl
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The Company
What We Do
Token Metrics is a cryptocurrency investment research platform that’s driven by machine learning and artificial intelligence. The company was founded by Ian Balina in 2017 as he traded his way from $20,000 to more than $5 million, logging all his trades in a public-facing spreadsheet that drew more than a million unique visitors per month. Ian’s Moneyball-style approach to crypto investing now forms the basis of the Token Metrics platform, which now helps thousands of customers around the world profitably play the crypto markets.
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