CMI Coordinator B&W

We recognize that our future and growth can only be spearheaded and led outside-in, bringing the future forward, authentically Consumer first all the way. Our strategy aims to both drive higher performance and competitive market share in existing cores of portfolios, markets, channels and segments, as well as transform our business to reshape and lead the Beauty market to our advantage and right to win, with formidable set of consumer loved brands.  

The CMI function’s overall mission is to inspire, provoke and drive transformational growth – in B&W we are not by way ‘consultants’ in showing the business where & how to win.  

THE ROLE 

 We are seeking a CMI (Consumer Market Insight) Professional to act as a strategic partner in identifying insights that drive demand creation for our Beauty & Wellbeing categories and brands. This key role will encompass the following areas: 

Market and Category Analysis: 

• Analyze and understand market and category behavior through various information sources, including consumption data, macroeconomic data of the markets in which we operate. 

• Conduct studies to design growth strategies thru market or category development, portfolio maximization or rationalization, sales effectiveness. 

Channel & Desirable Portfolio Innovation: 

• Transform our portfolio to accelerate growth. 

• Find trends and consumer insights that can lead to ideas for innovations and future business opportunities. 

• Conduct analyses through various data sources, including markets and social media, to effectively identify opportunities to grow our brands. 

• Monitor the performance of our innovations. Perform quick diagnostics, identify alerts, and opportunities. 

Executional Excellence: 

• Understand the behavior of buyers in our categories. 

• Analyze channels and factors influencing purchase decisions. 

• Apply shopping insight learnings to effectively create relevant and impactful POS executions. 

WHAT WILL YOUR MAIN RESPONSIBILITIES BE  

• Identify trends and growth opportunities, always through market & consumer data, that our brands and categories can take advantage of, through the development of innovations or communication campaigns.  

• Build and Track metrics that ensure that we remain relevant, updated and attractive to consumers in the category and strengthen our bond and positioning with them. 

• Be the expert in research methodologies, in addition to consolidating learning between brands and channels, to share and to enrich the recommendations of upcoming campaigns or future new products. 

• Lead qualitative and quantitative analyses, which ensure that the voice of consumers is heard and the need and problem that each project solves. In addition to understanding the impact they would have on the positioning of our brands.  

• Use different sources and tools, such as Social Listening, Searches, analytics, etc; to gather, consolidate and build relevant insights. 

• Work with multidisciplinary teams: internal (Unilever Marketing, Media and CMI LATAM, CSP) and external (Research, creative and media agencies) to ensure the delivery and integration of the learnings obtained with consumer studies, with clear and actionable recommendations  

• Know how to prioritize and be able to manage several projects at once and be able to manage your schedule in an effective and efficient way. 

WHAT YOU NEED TO SUCCEED 

• Curious, interested not only in "the internal" of organizations but mainly oriented towards the outside, in what happens to people, in the culture and in the society in which they are inserted.  

• High analytical capabilities, both through numerical and qualitative data. That can "connect the dots" to reach in-depth diagnoses and devise innovative solutions from there. 

• Be action-oriented: not only show the business WHERE to win, but HOW TO WIN (being able to translate insights into recommendations & actions).  

• You’re comfortable using a wide range of research and analytical tools and are familiar with both new and traditional data sources. You have a desire to learn about other CMI approaches to deliver holistic insights. 

• Deeply understand and be up to date on research methodologies, data sources, Analytics tools, possibilities of using AI. 

• Ability to transform a business concern or triggering question into an end-to-end research project. 

• Have strong storytelling skills (aggregating and converting data into stories and insights) to present to Sales, MKT, Customers & Senior Management. 

• Be able to build your own agenda & work plan based on the needs of the business and manage different projects at once. 

• You’re able to lead your projects independently – ensuring you seek guidance where needed and bringing people with you. 

YOU’RE NOT: 

• Afraid to fail fast and learn from the experience.  

• Of fixed mindset. You are calm & confident in ambiguous contexts and willing to navigate change with flexibility and agility  

• Wedded to linear and fixed brand /people partnering. You will flow to work where the growth is 

• Someone who works in silos. You are a team player who is open-minded and collaborative. 

• A brief taker. You will need to anticipate and define the agenda with your stakeholders – proactive not reactive.  

Experiences & Qualifications  

• Have more than 3 years of experience as a market research analyst, Business intelligence or similar, with a focus on Innovation and Market Analysis 

• Know the methodologies and tools of continuous measurements, specifically Nielsen, Kantar, Euromonitor, and their respective systems for obtaining and analysing information. 

• Knowledge of research methodology and statistical concepts. 

• Ability to use Social Listening tools, Google Analytics, Mintel, Generative IA 

• Advanced level of English: Ability to communicate in English (verbal and written)