Function: Marketing CMI (Consumer and Market Insight)
Reports to: CMI Growth Partner BWPC EWA & Head of CMI EWA
Location: Nairobi
Terms & Conditions Full time, local terms, no relocation
ABOUT UNILEVER
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
ABOUT THE CONSUMER & MARKET INSIGHTS FUNCTION (CMI)
CMI is Unilever’s insights & growth engine, fueling the business with data, analytics & insights that help us to build & execute our brands with excellence. Beyond simply providing data & insights, our focus is to generate growth ideas that deliver business impact. We do this through analytical integration of multiple data sets – both internal & external. As well as through leading primary research with consumers & shoppers. We primarily partner marketing/brand and CSP, as well as country GMs, and have a seat at key leadership tables.
JOB PURPOSE
If you are curious by nature, energized by connecting the dots, and uncovering growth opportunities within complex data & research, then this job is for you. In CMI, you have the opportunity to be a master storyteller and influencer, and to use data & insights to solve some of the businesses biggest problems. We are in service of consumers & shoppers and have a responsibility to represent them as an objective, fact-based voice in the business.
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
CMI specialists support the CMI growth partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc. The key expectation is to identify profitable & relevant growth opportunities for the region they partner - from a geography, category, channel & revenue perspective.
Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. The CMI CD & Perform specialist core responsibilities include:
Collaborating with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP etc. Ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).
Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.
Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights.
Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.
Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.
Identify & leverage Shopping & basket insights to drive penetration & growth
Identify Pricing & Promotion insights that lead to profitable growth
Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams
WHAT YOU WILL NEED TO SUCCEED
Experiences & Qualifications
Minimum 3 years bachelor’s degree in Business/Economics/Marketing
3+ years of experience in analytics minimum – CMI, CD, Analytics, or Finance.
Confidence and comfort in working with data / numbers and being analytically sound
Strong organisation awareness & business acumen skills
Adept at data interpretation and art of story telling
Creative problem solving
Ability to overtly challenge and influence stakeholders/managing upwards
Ability to independently set own priorities.
Skills
Marketing 6P acumen
Business acumen (CD and finance)
Retailer & shopper execution acumen – e.g. category management, retailer partnership, assortment optimisation etc.
Data synthesis & storytelling (turning data into clear growth opportunities & ideas
Highly proficient with excel and BI platforms
Data analytics & Modeling (forecasting & elasticities)
Data visualisation
Experience
Operational excellence
Experience in pricing, ranging, in store activation, media etc. Experience in leading innovation development and landing innovation in market BU strategy
Bus
ness growth opportunity
Experience of identifying deaveraged opportunities for growth across the 6Ps and market development
Business growth opportunity
Experience of identifying deaveraged opportunities for growth across the 6Ps and market development
Research analytics methodologies
Experience with using research analytics methodologies, including market analytics, forecasting, analytical tools, modelling, and delivering through agencies.
Leadership
You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
Ability to work collaboratively with different teams & external partners without having direct reporting lines, inside and outside of the country
Work autonomously & make decisions independently
Work flexibly – responds well to change, and able to learn and unlearn
Critical Behaviors
Care deeply
Focus on what counts
Stay three steps ahead
Deliver with excellence
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
Skills Required
- Minimum 3 years bachelor's degree in Business/Economics/Marketing
- 3+ years of experience in analytics
- Comfort in working with data and analytics
- Strong organisation awareness & business acumen
- Proficient with Excel and BI platforms
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
