The Role
Lead CMF research and trend forecasting for Consumer Tech, creating written, visual and multimedia content. Advise product teams and clients on material innovation, manage and edit freelance contributors, present to enterprise clients, collaborate across content and sales, and attend industry events to inform strategy and drive content growth.
Summary Generated by Built In
The role Role overview What will you be doing?
The team Key Accountabilities Skills, experience & qualifications required
What we offer More about WGSN
Our values Our culture Inclusive workforce
We’re looking for a CMF Senior Strategist to join our Consumer Tech global content team and become an integral part of our content function.
With a visionary attitude, this Senior Strategist-level role will have significant research, design and product development experience within CMF (colour, material, and finish) and application processes, with proven success in the design and development of products in consumer electronics, home appliances, or automotive industries. Experience working with automotive, fashion and/or interior CMF applications is a plus.
Revelant technical knowledge of material technology and processes within the product design, consumer electronics, home appliance and automotive industries is vital. You must have a keen ability to connect upfront macro trend research with technical production knowledge, and an innate curiosity to explore how new developments in innovative material technology and processes can be implemented to facilitate purposeful and responsible design.
You will be highly articulate in written and visual communication. You will be highly skilled in interpreting CMF trends, exploration and application of innovative material technology to articulate future CMF trend forecasts. With a focus on personal content creation, you’ll also edit and manage content creation from junior members of the team.
The CMF Senior Strategist is seen as a trusted CMF industry expert. A CMF Senior Strategist is client-facing and meets regularly with Enterprise-level clients. This role is based in Asia or in the US.
Working at WGSNTogether, we create tomorrow
A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.
WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.
WGSN Consumer Tech has ambitious plans for 2026 and beyond. We are looking for a talented CMF Senior Strategist to join our growing content team.
The CMF Senior Strategist will be responsible for researching and creating solution-driven CMF forecasts that demonstrate a clear understanding of client needs across multiple Consumer Tech categories and tech relevance across industries such as automotive, fashion, interiors, and beauty. You will be responsible for delivering this content in either written, image, video or audio formats. You’ll also be responsible for advising on new CMF content needs based on client feedback to support the Consumer Tech content strategy as set by the Content Director and/or Head of CMF.
Technical knowledge of colours, materials and finishes for applications in product design across consumer electronics, home appliances and automotive industries is vital. Experience working with fashion and interior CMF applications is a plus. You’ll be highly articulate in written and visual communication. You will be highly skilled in interpreting trends and have an expert understanding of the role data and analytics play in commercial success.
The team
Our vision is for WGSN to welcome all people of all identities as our customers and team members. We believe that welcoming a range of diverse backgrounds and perspectives is the right thing to do and helps us create a more inclusive and better business for our clients who operate in Fashion, Beauty, Interiors, Food and Drink, Insight, Consumer Tech, Sports and Outdoors and beyond.
You will work with a diverse team from across the globe, spanning multiple time zones. They are forward thinkers with a keen eye for detail and always find better and smarter ways of working.
- Forecasting and tracking the Consumer Tech industry with quantitative and qualitative data within all markets and demographics
- Active participation in the content for WGSN’s Strategic Forecasting internal events
- Deliver traffic growth by consistently evaluating internal data and client feedback to improve content standards and relevance
- Advise new CMF content needs following client feedback to support the content strategy of department as directed by the Content Director and/or Head of CMF
- Manage a team of international freelancers to commission and edit content
- Responsible for the main ‘peer review’ of CMF content created for their relevant segments, as directed by the Content Director and/or Head of CMF
- Collaborate with Consumer Tech team and wider content teams across multiple Industries
- Travel nationally and internationally to cover industry trade shows, conferences and other events as required
- Work with the Sales teams to support client relationships
- Speak to clients regularly to understand their needs
- Servicing Enterprise Clients by delivering analyst calls and presentations
- Participates in marketing content as required, such as live events, webinars and podcasts
- Partner with the Marketing department in the creation and delivery of promotional materials to drive growth and build awareness of Consumer Tech
- Provide quotes for press and broadcast media as required
- Behaves as a department Ambassador both internally and externally
This list is not exhaustive, and there may be other activities you are required to deliver.
- Seen to be or known to be a CMF expert within the Consumer Tech and adjacent industries, with a list of industry contacts
- Significant career experience within CMF trend research, product development or content creation, and demonstrates a deep understanding of the area of expertise
- Expert knowledge of the global market from macro to micro trends across a broad range of product areas - automotive, consumer, technology, fashion, interiors and lifestyle product areas, and the ability to pinpoint trends that will impact the area of expertise
- Expert technical experience with Industrial design software programs, such as KeyShot and Adobe Creative Cloud
- Expert level of research, analysis, writing and editing content
- Expert understanding of the role data and analytics play in commercial success.
- Ability to analyse data and pinpoint trends that will impact the market.
- Excellent written English
- Ability to take ownership of personal assignments, prioritise workload, manage and support other members of the team
- Excellent organisation, communication and management skills with the ability to work within an international team to ensure content or outputs are of a consistently high standard and submitted on time
- Ability to build strong working relationships with key stakeholders in the business, from Sales, Client Services and Marketing
- Excellent presentation skills with proven experience in presenting to internal stakeholders, external clients and events
- Must be a self-starter and able to work independently
- Technical skills: KeyShot, Adobe Creative Cloud, Microsoft Office, Google Workspace, social media platforms, and AI tools such as Midjourney, ChatGPT, Gemini etc.
What we offer
Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs.
WGSN is the global authority on consumer trend forecasting.
We help brands around the world create the right products at the right time for tomorrow’s consumer.
Our values
We Are Everywhere
The future is everything; it happens everywhere. WGSN is the world's leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity everywhere.
- We Are Future Focused
We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.
- We Are Rigorous
We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.
An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.
We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.
Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward our people’s brilliant achievements.
We have a truly flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been – and will continue to be – actively encouraged here.
We want to ensure everyone has the opportunity to perform their best during interviews, so if you require any reasonable adjustments that would make you more comfortable, please let us know so we can do our best to support you.
Skills Required
- Recognised CMF expert within Consumer Tech and adjacent industries with industry contacts
- Significant career experience in CMF trend research, product development, or content creation
- Expert knowledge of global macro and micro trends across automotive, consumer tech, fashion, interiors and lifestyle product areas
- Expert technical experience with industrial design software such as KeyShot and Adobe Creative Cloud
- Expert level research, analysis, writing and editing skills for content creation
- Expert understanding of data and analytics and ability to analyse data to identify market trends
- Excellent written English
- Ability to take ownership of assignments, prioritise workload, and manage/support team members
- Excellent organisation, communication and management skills for international teamwork
- Ability to build strong relationships with Sales, Client Services and Marketing stakeholders
- Excellent presentation skills with experience presenting to internal stakeholders, external clients and events
- Client-facing experience servicing enterprise clients and delivering analyst calls/presentations
- Willingness to travel nationally and internationally for trade shows, conferences and events
- Self-starter able to work independently
- Technical skills: Microsoft Office, Google Workspace, social media platforms, and AI tools (Midjourney, ChatGPT, Gemini)
- Experience with automotive, fashion and/or interior CMF applications
- Based in Asia or the US
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The Company
What We Do
WGSN is the global authority on consumer trend forecasting. We help brands around the world create the right products at the right time for tomorrow’s consumer. WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory.
