CME - PR & Social Media Specialist - Dubai

Reposted 5 Days Ago
Be an Early Applicant
Dubai, ARE
Hybrid
Mid level
Digital Media • Hardware • Other • Retail
The Role
Lead PR and social media efforts: plan, execute and measure integrated PR campaigns; develop and implement social media strategy and content; manage content calendars and assets; coordinate with agencies and EMEA spokespeople; support crisis communications and ensure governance across channels.
Summary Generated by Built In
  • Develop and publish organizational communications for the general public, customers, government agencies, communities, suppliers, and media. 
  • Create and execute the company’s social media strategy, including campaign development, content planning, and performance tracking against defined KPIs.
Responsibilities

Public Relations

  • Plan, implement, and measure PR campaigns that directly support business objectives, ensuring all initiatives are fully integrated and deliver measurable value.
  • Lead public relations activities and coordinate with external media and social platforms to ensure smooth execution across all stages of exposure.
  • Define, develop, execute, and evaluate PR campaigns aligned with immediate business needs. Manage the local approval process for press releases, supporting documents, and editorial materials with key stakeholders across product categories, ensuring accuracy, factual integrity, and timely delivery.
  • Liaise with EMEA PR spokespeople as required and support crisis communication efforts when necessary.


Social Media

  • Develop and guide the creation of best‑practice social media campaigns, content and guidelines that support the marketing strategy, business goals and local market integration.
  • Support the execution of social media campaigns by developing and delivering content in alignment with campaign toolkits.
  • Produce and manage social media assets, including maintaining content calendars, briefing creative & media agencies and tracking campaign performance against KPIs.
  • Collaborate with the central Social Communications team to ensure governance and consistency across all social media channels.
Qualifications

Canon Core Behaviours​

  • Drive for results
  • Focus on the Customer
  • Take ownership and accountability
  • Act as a team player
  • Shows courage and conviction
  • People orientated
  • Caring for self and others
About Us

Canon Middle East FZ LLC , a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East based in Dubai, UAE.
At Canon, we’ve been inspiring people to capture and share their world for over 85+ years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei – 'living and working together for the common good'. Canon invests heavily in R&D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
With a strong presence across Middle East for over 25 years, our regional sales offices in UAE, KSA & Qatar support operations across Middle East markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse and energetic team, where 37+ nationalities work together with a common goal.
• Enjoy a competitive salary, comprehensive benefits, flexible hours, a hybrid working model, and opportunities for professional development.
• Benefit from continuous learning with access to extensive online resources and tailored development programs.
• Join a company that truly values sustainability, inclusion, and your personal growth.
Does this seem like a great fit for your career journey? Read the job description carefully and submit your application. We are excited to hear from you!

Skills Required

  • Plan, implement, and measure PR campaigns aligned with business objectives
  • Develop and execute social media strategy and campaigns
  • Create and deliver social media content and maintain content calendars
  • Manage and brief creative and media agencies; track campaign performance against KPIs
  • Coordinate with regional (EMEA) PR spokespeople and support crisis communications

Canon Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Canon Inc. and has not been reviewed or approved by Canon Inc..

  • Healthcare Strength Health coverage spans comprehensive medical, dental, and vision options in the U.S., alongside added support via a dedicated health insurance society in Japan. Wellbeing resources and personal health consultant access are also highlighted within certain plans.
  • Retirement Support Retirement programs include a 401(k) with company match in the U.S. and corporate pension arrangements in Japan. Disclosures describe both defined-benefit and defined-contribution elements that supplement national systems.
  • Parental & Family Support Family-support policies in Japan extend childcare leave, caregiver leave, and reduced-hour schedules beyond legal minimums. Several group companies have earned government accreditation for family-friendly practices and promote active paid-leave usage.

Canon Inc. Insights

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The Company
HQ: Tokyo
5,132 Employees
Year Founded: 1937

What We Do

Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Visit the Canon Inc. website at: global.canon

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