This is a critical role in driving Tier 2 channel performance across Egypt. The role is responsible for managing and expanding the Tier 2 partner ecosystem by building strong relationships with distributors, resellers, and SI–VAR partners. It also requires close collaboration with Country Manager, marketing, product management, and operations teams to support and execute integrated channel initiatives.
ResponsibilitiesGrow and manage Tier‑2 channel partners to achieve sales and coverage targets.
Strengthen partner relationships with distributors, resellers, and SI–VARs to increase loyalty and engagement.
Drive channel penetration and market expansion across Egypt.
Lead demand-generation activities including promotions, partner programs and market development efforts.
Conduct competitive mapping to identify growth opportunities and defend market share.
Enhance brand visibility at the channel level through coordinated marketing and field execution.
Accelerate sell‑out performance with a structured, data‑driven channel activation strategy.
Relevant recognized formal qualifications (university level).
Minimum of 4 years’ experience in a similar international or regional sales role (with a similar company, national distributor, or trading company)
Fluency in written and spoken English and Arabic language.
Familiarity with MS Office applications, i.e. Word, Excel, PowerPoint.
Canon Core Behaviors
• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others
Canon Middle East FZ LLC , a subsidiary of Canon Europe, is the operational headquarters for Canon in the Middle East based in Dubai, UAE.
At Canon, we’ve been inspiring people to capture and share their world for over 85+ years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. From cameras to commercial printers, and business consultancy to healthcare technologies, Canon enriches lives and businesses through imaging innovation. Canon's corporate philosophy is Kyosei – 'living and working together for the common good'. Canon invests heavily in R&D, delivering the richest and most innovative products and services to satisfy customers' creative needs. From amateur photographers to professional print companies, Canon enables each customer to realize their own passion for image. Further information about Canon Middle East is available at www.canon-me.com
With a strong presence across Middle East for over 25 years, our regional sales offices in UAE, KSA & Qatar support operations across Middle East markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
• Be part of a diverse and energetic team, where 37+ nationalities work together with a common goal.
• Enjoy a competitive salary, comprehensive benefits, flexible hours, a hybrid working model, and opportunities for professional development.
• Benefit from continuous learning with access to extensive online resources and tailored development programs.
• Join a company that truly values sustainability, inclusion, and your personal growth.
Does this seem like a great fit for your career journey? Read the job description carefully and submit your application. We are excited to hear from you!
Skills Required
- Minimum of 4 years' experience in a similar international or regional sales role
- Fluency in written and spoken English and Arabic
- Familiarity with MS Office applications
What We Do
Canon Inc., headquartered in Tokyo, Japan, is a leader in the fields of professional and consumer imaging equipment, industrial equipment and information systems. Canon’s extensive range of products includes production printers, multifunction office systems, inkjet and laser printers, cameras, video and cinematography equipment, network cameras, medical systems and semiconductor-manufacturing equipment. Originally established in 1937 as Precision Optical Industry, Co., Ltd., a camera manufacturer, Canon has successfully diversified and globalized to become a worldwide industry leader in professional and consumer imaging systems and solutions. With approximately 180,000 employees worldwide, the Canon Group includes manufacturing and marketing subsidiaries in Japan, the Americas, Europe, Asia and Oceania; and a global R&D network with companies based in the United States, Europe, Asia and Australia. Visit the Canon Inc. website at: global.canon
